Explore our questionnaire and survey template directory

Are you wondering how to get started on a survey and need a little guidance on the right questions to use? Use SurveyMonkey’s pre-built survey templates and you can be ready to collect data in minutes. You can also gain inspiration from our sample surveys, apply that knowledge to your own survey questions, and discover new topics and issues to support your research. All survey template questions are methodologist certified and can be customized to fit your survey needs.

Each of these templates include a series of questions that are applicable for a variety of target audiences, from your customers and target market to your employees. They allow you to hear from the people who matter most, while relying on questions that were expertly crafted to help you dig into their opinions, perspectives, and experiences. With templates tailored for brand awareness, customer comments, event feedback, and more, you can enhance how you and your organization get new, game-changing insights. 

With our questionnaire and survey templates, you can:

It’s important to not only ask the right questions in your online survey, but to use the right question types for your needs. (And there are a lot to choose from—we offer question types such as check boxes, open-ended questions, close-ended questions, dropdowns, and more.) Then there are the survey features that enhance your questions and help you truly engage your respondents. When everything comes together with thoughtful survey design, you're that much closer to fulfilling your survey goals. 

Our survey templates can help you make it all happen and collect all kinds of feedback from a wide variety of audiences. Here are some ideas for how to use them, based on your goals and who you want to hear from:

HR: When aligning around issues like employee engagement, benefits and perks, and inclusion and belonging, it can be vital for HR professionals to ask employees about their demographics—and to do so in the right way. That means using inclusive language, which you’re guaranteed to find in our templates and the SurveyMonkey question bank. You can also take advantage of survey features such as anonymous responses, which may help employees feel more comfortable about sharing personal information.  

Customer satisfaction: For customer satisfaction surveys, one of the best moves you can make is to use open-ended questions to collect respondents’ feedback in their own words. The exception to this is the Net Promoter Score (NPS) survey, which collects valuable data with just one closed-ended question. Looking for ways to turn potential customers into satisfied customers? You may want to explore new avenues to engage them and promote your business, like social media outreach.

Market research: Because market research surveys are all about helping you get a better understanding of your target audience, be sure to treat your respondents’ time and participation with respect. It’s best practice to make sure the series of questions they encounter is short and relevant. You can guarantee both by building skip logic into your survey template to create a custom path for every respondent and get better, more reliable results.   

Education: One of the best ways to improve educational outcomes is by requesting honest feedback from students, parents, and educators. Education surveys should be tailored to each group, rather than the entire school community. It’s also best to use each survey to focus on a particular issue, like instructor evaluations, faculty satisfaction, or bullying. Keep in mind, many of our education templates use benchmarkable questions so you can set goals, present findings, and compare your results over time.

While it’s easy to build a survey from scratch with SurveyMonkey, you may run the risk of inadvertently making some common survey mistakes. This might include:

Using a form template to collect information from respondents is a simple way to avoid these missteps and more. This can be especially helpful if you’re new to creating surveys and unsure whether you’d spot survey mistakes on your own. 

For example, a leading question’s bias, opinion, or non-neutral language can be as subtle as an unnecessary adjective. Consider a post-event feedback survey that asks  “How likely is it that you would recommend this popular webinar to a colleague?” The extra adjective “popular” might seem harmless—or even factually accurate, if your webinar’s spots were filled up fast—but it can influence how a respondent answers. In comparison, the question that is automatically supplied in our post-event feedback template only uses neutral language: “How likely is it that you would recommend the event to a friend or colleague?”

With survey templates, you can send surveys with confidence, knowing that the questions are worded, formatted, and designed to get you better results. No matter your audience or objectives, that gives you a solid foundation for every survey project. From there, you can always use a template’s expert-certified questions to guide you as you build your own survey or develop additional questions. 

Want to go beyond our certified templates and build your surveys with step-by-step guidance? Give SurveyMonkey Genius a try.

SurveyMonkey is trusted by 95% of the Fortune 500 to deliver the kind of data that will drive businesses forward. We offer more than 150 customizable templates spanning a vast array of topics, industries, and audiences. Our pre-made questions were written to reduce bias, improve the respondent experience, and help you quickly meet your survey goals. Whether you’re new to online surveys or a seasoned pro, our templates can help ensure a successful survey project and inspire new research.