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Curiosity around sleep preferences led an intrepid innovator to create a data-backed, best-selling bed brand and start a personalized sleep revolution.
By running their own studies, a plant-based protein company realized it was more than just vegans and vegetarians who had an appetite for their product.
When a direct-to-consumer eyewear company wanted to offer contacts, they started with a bold approach: validating the need with customers.
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