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How to transform feedback into action

Watch on demand

Acting on feedback from your employees, customers, students, and the market has never been more critical. Join thousands of leaders and experts across Marketing, Customer Experience, HR, Market Research and Education as we examine how to use feedback from the people you serve in order to triumph, even in the most turbulent times.

Our sessions will be available on-demand soon, but for now, check out last year's sessions!

View last year's sessions

What you can expect

Learn how to drive real change and impact at your organization by doubling down on the key growth-driving stage that organizations often miss: taking action. From survey best practices to in-depth action plans, our 3rd annual Curiosity Conference Virtual invites thought leaders, expert practitioners, and research scientists from leading companies and SurveyMonkey to explore what it really means to transform feedback into action.

General sessions

Join us for survey best practices and tips and tricks for turning insights into action.

Opening keynote

10:00 am - 10:45 am PST / GMT

How to lead during uncertain times

In times of uncertainty and hardship, business—and employee morale—can take a big hit. And yet, great leaders manage to lead their teams to triumph. During our keynote, our panel of executive speakers share their thoughts on how leaders can rise to the occasion during tough times by looking to feedback to keep a pulse on morale, guide priorities and business decisions, and take action in service of their customers, employees, and peers.

Zander Lurie
CEO, SurveyMonkey

Nick Mehta
CEO, Gainsight

Hayden Brown
CEO, Upwork

Nelson Griggs
EVP of Corporate Services and President, Nasdaq Stock Exchange

James Pitaro
President of ESPN

General keynote

10:50 am - 11:20 am PST / GMT

Using feedback to build unforgettable experiences

Grow your customer lifetime value in 2020 by learning how leading organizations are using feedback to generate brand advocates and build unforgettable customer experiences.

Faith Adams
Senior Analyst, Forrester Research

GENERAL SESSION 1

How to design, collect, and analyze surveys like a pro

11:25 am - 11:55 am PST / GMT

Asking questions is easy, but are you getting the insights you need from your surveys? Join us and get expert tips and best practices for creating effective surveys that deliver reliable results—and the kind of insights that drive growth in your organization.

Speaker:
Sarah Cho, Director of Research, SurveyMonkey

GENERAL SESSION 2

How to automate your feedback process so teams can take action, fast

12:00 pm - 12:30 pm PST / GMT

Surveys are a great way to uncover situations that require immediate, personalized attention. However, when it comes to feedback, timing is everything. For customer support and HR teams, a negative experience can escalate quickly if not addressed. Learn how to automate the collection and distribution of feedback across your organization so your teams can spend more time acting on insights!

Speaker:
Sarah Din, Director of Product Marketing, SurveyMonkey

Specialized tracks

Create an action plan for your unique situation by applying tips and tricks from our in-depth tracks for HR, Marketing, CX, Education, and Market Research.

SESSION 1

Using design thinking to put yourself in your customers' shoes

11:25 am - 11:55 am PST / GMT

Discover how by framing problems from the customer’s perspective, firms can better align ideas and prototypes with the factors most important to the customer.

In this session, Josh Gibbs, Platform Product Manager at Bandwidth will share how his team uses the right technologies, techniques, and methods available to develop ideas and prototypes and implement solutions that delight their customers & drive business impact.

Speaker:
Josh Gibbs, Platform Product Manager
Bandwidth

—
SESSION 2

Using CSAT to create exceptional customer experiences

12:00 pm - 12:30 pm PST / GMT

Join TEDx speaker Jeannie Walters, and Graham Clark, from B Cellars Vineyards & Winery, as they discuss how to use CSAT and feedback surveys to quickly identify and turn unhappy customers into loyal promoters, nurture personalized relationships with customers, and identify opportunities for revenue growth.

Speakers:
Jeannie Walters, Global Customer Experience
Patient Experience Keynote Speaker

Graham Clark, Sales & Marketing Manager
B Cellars Vineyards & Winery

SESSION 3

How to prove that fixing CX issues drives growth

On demand

If you’re running a Customer Experience (CX) practice, a Voice of Customer (VoC) program, or just looking to get funding for a CX-related project, there are some important insights you need to know. Harley Manning, VP and Principal Analyst at Forrester, shares tips from his research, client insights and consumer market data for you to make a one-sentence business case for customer experience.

Speakers:
Harley Manning, VP & Research Director
Forrester

Christine Rimer, VP of Customer Experience & Advocacy
SurveyMonkey

—
SESSION 4

Demystifying the customer journey map

On demand

Customer journey mapping can feel like walking into a maze blindfolded. What exactly is a journey map? When should we create one? How should it be used? But here's the thing: it's a component of CX that you can't ignore. And with the right guidance, you'll be able to navigate yourself through it well and swiftly learn how you can start creating and applying customer journey maps that lead to the best customer experiences.

Speakers:
Kelly Price, Senior Analyst
Forrester

Sateja Parulekar, Sr Director Product Marketing
SurveyMonkey

Sara Staffaroni, Content Strategist
SurveyMonkey

SESSION 1

The evolving role of insights: technology and skills you need to impact business growth

11:25 am - 11:55 am PST / GMT

Join us in a discussion with a panel of insights professionals and thought leaders in the market research community to explore the evolving role of insights in organizations. We’ll dive into challenges facing insights teams today, how technology & access to data are transforming the role and stakeholders, and how other data-driven functions fit into the insights world. We’ll cap it off with a summary of skills people need to learn to keep up with the changing Insights landscape.

Speakers:
Morgan Molnar (Moderator), Director of Product Marketing, Market Research Solutions
SurveyMonkey

Jake Pryszlak “The Research Geek,” Award-winning market researcher, blogger and speaker

Jamin Brazil, Host, Happy Market Research podcast; Founder, HubUX

Pepper Miller, President, The Hunter-Miller Group; Recognized Black-American Market Researcher

—
SESSION 2

Innovation game changer: How companies like Chime Bank and JUST are using agile market research to disrupt their industries

12:00 pm - 12:30 pm PST / GMT

Innovating for customers is what separates industry leaders from industry laggards. Tune in to hear how these disruptors are entering new markets, tapping into emerging consumer trends, and using agile market research as their secret weapon to turn consumer insights into winning strategies.

Speakers:
Daniel Scharff, Director, Strategy & Analytics
JUST

Chuck Liu, Head of User Research
Chime

Kaitlyn Holstine, Account Manager, Market Research Solutions
SurveyMonkey

SESSION 3

Go to market with confidence: How to get quick insights on your product and marketing concepts with SurveyMonkey’s new Expert Solutions

On demand

There’s no shortage of good ideas but which ones will really move the needle? Find out how to collect the exact data you need (from the exact people you need to talk to) early and often. Learn about SurveyMonkey’s NEW Expert Solutions that combine our built-in concept and creative testing methodology, high-quality targeted responses, and presentation-ready insights.

Speakers:
Morgan Molnar, Director of Product Marketing, Market Research Solutions
SurveyMonkey

Adam Di Tota, Sr Product Manager, Market Research Solutions
SurveyMonkey

SESSION 1

Getting some skin in the game: How to engage employees in creating an awesome workplace

11:25 am - 12:25 pm PST / GMT

Company culture used to be a “nice to have,” but in today’s competitve job market, it’s the only way to attract and retain talent–and drive company success. We’re sharing findings from our latest HR research so you can learn how to partner with employees and build the kind of culture that people want to join.

Speakers:
Fidelma Butler, VP, Talent & Organization Development
Zendesk

Andy Pittman, VP of Talent Strategy
Mailchimp

Suzie Rogers, Director of HR
SurveyMonkey

—
SESSION 2

How HR can lead the way to becoming an agent of change

12:30 pm - 1:00 pm PST / GMT

Feedback is the most valuable when you can act on it. HR professionals are in the unique position to demonstrate how to do it right—by showing employees firsthand that you're not collecting feedback just for the sake of it. Join Jonathan Estes from LG Electronics, North America as he shares how investing in and acting on sentiment throughout the employee lifecycle can make a big impact to your organization.

Speakers:
Jonathan Estes, Talent Development Operations
LG Electronics USA

Megan Donaldson, Manager, Customer Advocacy
SurveyMonkey

SESSION 3

Employee Engagement 3.0: How to build a culture of feedback

On demand

In this session, Industry Analyst Josh Bersin, uncovers challenges of the work environment and why feedback has become so important. You’ll learn how to get a better understanding of your employees’ wants and needs—and how you can start taking action today.

Speaker:
Josh Bersin, Global Industry Analyst and Dean
Josh Bersin Academy

HR employee with employee engagement score

SESSION 1

Lessons learned in scaling HubSpot’s marketing engine and the role of feedback in creating killer marketing

11:25 am - 11:55 am PST / GMT

In this session, HubSpot CMO Kipp Bodnar and SurveyMonkey CMO Leela Srinivasan examine the role of feedback in shaping and scaling an inbound marketing program, building a world-class marketing team, and pivoting your marketing mix to drive demand in times of uncertainty.

Speakers:
Kipp Bodnar, CMO
HubSpot

Leela Srinivasan, CMO
SurveyMonkey

—
SESSION 2

How to activate your customer base and empower your advocates to share their stories

12:00 pm - 12:30 pm PST / GMT

Authentic customer stories are powerful sales assets and much needed fuel for marketing campaigns, but how do you successfully engage strategic customers to participate and share their stories? In this session, Google Cloud’s Director of Global Customer Programs Cynthia Hester will share how she activates, empowers, and partners with her customer advocates to stand up and tell their authentic stories and experiences.

Speakers:
Cynthia Hester, Director of Global Customer Programs
Google Cloud

Danielle Peotter, Director of Customer Success
SurveyMonkey

SESSION 3

10 timeless marketing rules to attract your dream customers, create superfans, and run laps around the competition

On demand

Unlock new growth for your business by focusing on the one thing that hasn't changed in thousands of years: people. This session offers practical tips and real examples from some of today's best marketers so you can make better marketing decisions, launch new campaigns with confidence, and leverage the voice of your customers and superfans to drive more sales for your business.

Speakers:
Dave Gerhardt, CMO
Privy

Jack Foster, Sr Director, Demand Generation
SurveyMonkey

—
SESSION 4

How value-based buyer personas are fueling Intercom’s next phase of growth

On demand

Since its founding, Intercom has been a major proponent of the Jobs to Be Done framework as a way to understand customer needs. However, as they scaled to over $150m in ARR they realized that alone wasn’t enough. Intercom has recently extended its customer research beyond JTBD to focus on value-based segmentation that addresses the differentiated buying behavior across its customers. In this session, Intercom’s SVP of Marketing, Shane Murphy-Reuter will discuss Intercom’s journey to discover its unique value-based buyer personas and how these personas have improved customer segmentation as the company continues to scale and move upmarket.

Speaker:
Shane Murphy-Reuter, SVP of Marketing
Intercom

SESSION 1

Asking for feedback: How to engage campus stakeholders in IT purchase decisions

11:25 am - 11:55 am PST / GMT

As an IT professional, how do you engage your campus stakeholders when making purchase decisions? Join us for this session and learn how Eastern Washington University leverages feedback from their campus at each decision making turnpoint, and walk away with tips on how to pool together funding, make a joint license purchase, and ask the right questions around purchase decisions, to satisfy campus needs.

Speakers:
Brad Christ, Associate Vice President for Information Technology & CIO
Eastern Washington University

Nichole Vine, Sr Content Marketing Manager
SurveyMonkey

—
SESSION 2

Supporting students in a remote learning environment

12:00 pm - 12:30 pm PST / GMT

The global health crisis has forced colleges and universities to shift academic operations into a remote environment. That means adjusting quickly to a “new normal” while keeping learning on track. We asked over 1000 students how faculty and staff can best support them in an online learning environment. Join us for this session as we share and discuss the results of this research.

Speakers:
Erin Pinkus, Sr. Research Scientist
SurveyMonkey

Nichole Vine, Sr. Content Marketing Manager
SurveyMonkey

SESSION 3

Simple strategies to increase survey response rates from students

On demand

Surveys are an incredibly useful way to gather insights about student experience, course effectiveness, diversity and inclusion, and more.

But in an age where students receive more emails, notifications, and requests for time than ever, surveys can often go unnoticed and unanswered.

In this session, learn about the tools and tactics Madison Area Technical College uses to overcome these challenges and achieve high response quotas.

Speakers:
Dr. Robin Nickel, Director of Academic Assessment
Madison Area Technical College

Erin Pinkus, Sr Research Scientist
SurveyMonkey

Nichole Vine (Moderator), Sr Content Marketing Manager
SurveyMonkey