MARKET RESEARCH PLATFORM

Launch winning brands and spot trends fast with market research solutions

Build your own survey or use our automated market research solutions to go live in minutes. Test ideas with the right people and stay on top of market trends.

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A/B product preference test results and price sensitivity graph

Trusted by over 260K brands worldwide. Here’s why:

Keep a regular pulse on consumers and markets

Make smart marketing decisions guided by deep consumer and market research insights.

Instantly surface insights you might otherwise miss with AI

Stop digging through data, running manual analyses, and building reports. Our AI Analysis Suite instantly surfaces key insights.

Get quality feedback from the right people

Simplify how you reach respondents with a global panel that’s fully integrated into the SurveyMonkey platform and easy to use.

Stay ahead of the market—without the heavy lifting

Launch a Market Research Program in a few clicks, with 25+ years of expertise and best practices guiding your way. Start from a curated program with recommended surveys and cadences—or build your own. Either way, set up recurring surveys in one step and keep everything centralized, so you spend less time running your program and more time acting on what you hear.

QUICK-START FEATURES

→ AI-powered survey generator

→ Powerful logic features

→ Multilingual surveys

→ Ready-to-use market research programs

Survey builder interface with AI prompt and question logic settings

Get quality feedback from the right people in hours—not months

Tap into our global panel of 335M+ people in 130+ countries, with 200+ unique targeting options. We automatically clean your data and remove poor-quality responses so you can confidently make decisions based on real-time, reliable insights.

FEATURES TO CONNECT WITH YOUR MARKET

→ Audience panel

→ Audience response quality

→ Sample size calculator

Turn market snapshots into trends every team can act on

Keep product, strategy, and marketing teams aligned as continuous feedback rolls into your market research program. With a unified view of consumer needs and emerging trends, you can make market moves before the competition does.

TEAM COLLABORATION FEATURES

→ Role-based permissions

→ Shared survey oversight and collaboration

→ Shared dashboards

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Respond to market trends fast with connected insights

Group market research surveys into one program to identify shifting needs, values, and behaviors early, so you can quickly adapt products, strategy, and messaging. Use advanced logic and randomization to capture precise, actionable insights. Convert that edge into powerful growth strategies rooted in consumer sentiment, industry benchmarks, and market trends.

FEATURES FOR INSTANT INSIGHTS

→ AI Survey Analysis Suite

→ Multi-survey analysis

→ SurveyMonkey benchmarks

Research cadence schedule cards and quarterly trend chart

SURVEYMONKEY LAUNCHPAD

Go beyond DIY with a suite of automated research solutions

SurveyMonkey LaunchPad makes it easy to test product concepts, pricing, and campaign creative with ready-to-run methodologies, automated analysis, and no subscription required.

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SurveyMonkey integrates with 200+ go-to apps to power your market research strategy

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It’s easy to run market research, your way

Build it your way

Create your own market research surveys and join the 92% of users who say our powerful platform is easy to use.

Out-of-the-box feedback programs

Get a head-start on your market research strategy with made-for-you programs that guide you with pre-built surveys, recommended cadences, and connected insights.

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Automated market research solutions

Instantly validate products and campaigns with automated solutions that combine advanced research methods, a built-in global consumer panel, AI-driven insights, and presentation-ready reports.

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Custom market research services

Work with our team of experts who offer a range of support and services—from survey design to fielding to reporting—and get more out of your market research efforts.

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ClickUp used ad testing to launch a multimillion dollar big game ad with confidence

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“SurveyMonkey provided an impressive base of respondents. As a result, we were able to test our ad with more than 5,000 people in less than a week!”

Brian Sherry | Head of Creative Operations, ClickUp

SURVEYMONKEY IS THE WORLD'S MOST POPULAR PLATFORM FOR SURVEYS AND FORMS

G2 Winter 2026 badges: Leader and Easiest to Use

Have questions? We’re here with answers.

What kind of market research methodologies does SurveyMonkey use?
Our market research solutions use industry-proven market research methodologies, including:
- Monadic testing to validate product ideas and compare different UI options.
- Sequential monadic testing to validate early ideas.
- MaxDiff to identify top-valued features and TURF to create optimal bundles for maximized reach.
- Van Westendorp Price sensitivity meter to find an optimal price range.
Why choose SurveyMonkey for market research?
SurveyMonkey is the AI-powered platform with 25+ years of survey and form expertise that balances professional-grade research with ease of use. SurveyMonkey stands out amongst other survey platforms, by offering efficient end-to-end market research solutions, including:
- DIY: Build your next market research survey with templates that you can easily customize or create your own custom study from scratch. Our intuitive platform automatically uncovers the “why” behind your data, transforming raw data into actionable insights with automated sentiment analysis and trend detection.
- LaunchPad: Quickly validate product and campaign ideas with automated solutions that combine advanced research methods, a built-in global panel, AI-driven insights, and presentation-ready reports.
- Market research panel: Our global, on-demand market research panel allows you to tap into feedback from an audience of 335M+ people in over 130 countries, with over 200 targeting options.
Learn more about SurveyMonkey vs. alternatives.
Can ChatGPT do market research?
While ChatGPT is useful for summarizing secondary data, it cannot generate primary market research specific to your unique products or campaigns. To build with confidence, you need feedback from your target audience. SurveyMonkey LaunchPad provides a suite of automated solutions, with survey-based methodologies (not qualitative interviews or focus groups). These solutions deliver rapid, quantitative insights—giving you the specialized data needed to quickly validate your product concepts.

LaunchPad’s built-in panel, with real, human respondents, allows you to choose your target audience, set quotas, and incorporate screener questions to align with your research goals.

Plus, our AI-powered response quality model automatically cleans the data and replaces any poor-quality responses to ensure accurate results.
Do you offer market research services?
How do SurveyMonkey market research programs work?
Programs take the guesswork out of setting up continuous listening journeys by linking surveys together, recommending scheduling cadences, and tracking how things evolve over time.
You can get started quickly from the “Made for You” section, which offers curated programs tailored to your goals—like employee engagement, customer experience, or market research.
Selecting a pre-built program automatically creates:
- A set of connected surveys
- A recommended survey cadence
- A preconfigured trend visualization to track results over time
You can also create a program from scratch or add your existing surveys into a program.
As responses come in, programs automatically connect your data to show how your key metrics and sentiment change over time—so you can quickly spot trends across all your connected surveys.
From your program overview, you can go beyond high-level trends and dive deeper into your data with multi-survey analysis.

Customize what you see by:
- Selecting specific data and metrics
- Adjusting visualizations and dimensions
- Creating additional views to explore trends in more detail
Learn more about SurveyMonkey programs.

Must-have resources for high-impact market research

Net Promoter Score recommendation rating scale question

Start with expert-written market research templates

Build your next market research survey with templates that you can easily customize.

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Create better surveys with AI

Create polished surveys using AI, and get customized tips to improve your survey response rate.

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The product life cycle: 5 stages explained

Discover how to adapt your research and marketing strategies as your product moves from launch to maturity.

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How to conduct a market research survey: A step-by-step guide

Get our comprehensive guide for designing, fielding, and analyzing professional-grade market research surveys.

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Build your market research strategy with an expert

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