Boost survey response rates with these 20 email templates

So, you’ve designed the perfect survey. The next step: reaching your target audience. But how do you get them to respond?

Sending surveys via email is one of the best ways to interact with your audience. Here are 20 survey email templates to boost response rates and gather valuable insights:

Customer feedback surveys capture important data about customers and their experiences with your company. 

A Customer Satisfaction Score (CSAT) survey measures whether a customer is satisfied with a product or service. Use this survey's replies to identify improvement areas in your customer experience.

Subject: We’d love your feedback!

Hi [Customer Name],

At [Company Name], your satisfaction is our top priority. Your feedback can help us improve and continue delivering the best experience! 

Please take a minute to complete this short survey.

Thank you,

[Your Name]

A Customer Effort Score (CES) evaluates how much energy a customer uses to resolve an issue. Use this survey to understand customer touchpoints across a business, identify friction, and remove roadblocks.

Subject: How did we do?

Hi [Customer Name],

At [Company Name], we’re committed to making your experience as smooth as possible.

Could you take a moment to share your thoughts on our recent interaction in this quick survey? Your feedback will help us understand how we can enhance your experience.

Thank you for your time and support!

Best regards,

[Your Name]

A purchase satisfaction survey measures whether customers are satisfied with their purchase and their buying experience. These surveys can help businesses to increase loyalty and reduce customer churn.

Subject: Are you enjoying your recent purchase?

Dear [Customer Name],

Thank you for choosing [Company Name]! We hope you’re enjoying your recent purchase.

Please share your feedback in this short survey. It’ll only take a minute and can help us improve your experience.

Thanks for your time and support!

Thank you,

[Your Name]

Send post-event feedback surveys after events like conferences and webinars to understand whether participants were satisfied with their experience.

Subject: How was your experience?

Dear [Customer Name],

Thank you for joining us at [Event Name]! We hope you found the experience valuable.

To help us improve future experiences, please fill out a brief survey. Your feedback helps us understand where we can improve.

Thank you!

Best regards,

[Your Name]

A Net Promoter Score® (NPS) survey measures customer loyalty. Respondents answer questions about whether they would recommend the company to friends and colleagues.

Subject: How are we doing?

Dear [Customer Name],

At [Company Name], we strive to deliver the best experiences possible to our customers.

Would you recommend [Company Name] to a friend or colleague? Please take a moment to complete our Net Promoter Score (NPS®) to help us improve.

Thank you for your feedback!

Thank you,

[Your Name]

Related: Net Promoter Score (NPS): definition, calculation, and best practices

Product feedback surveys gather feedback about your products and services from your customers and target audience. 

A concept testing survey evaluates a customer’s reaction to a product or service in development.

Subject: Check out this new concept from [Company Name]

Hi [Customer Name],

We have an exciting new concept that we’d love to share with you - but it’s not quite ready yet. We’re looking for feedback from customers like you to help make the final product even better.

Can you give us your feedback? 

Thank you,

[Your Name]

Related: Concept testing: Methods and examples

A competitor research survey enables your business to understand your market position. By surveying customers, you can develop data-driven strategies to get ahead of the competition.

Subject: How do we rank?

Hi [Customer Name],

Thanks for being our customer! We know you could be spending your time and money elsewhere.

We want to understand what our competitors are doing right so we can deliver the best possible experience for customers like you.

If you have a moment, we’d love your feedback on your experience with our competitors. 

Thank you for your input!

Best regards,

[Your Name]

An idea screening survey presents your customers with a potential idea. Get feedback on a prototype before you take it into development.

Subject: Share your thoughts on these new ideas

Hi [Customer Name],

We’ve developed a new idea, and we’d love to get your feedback.

Can you take a moment to fill out this brief survey? Your input can help us create something that truly resonates with customers like you.

Thank you for your time!

Best regards,

[Your Name]

A product testing survey helps companies understand whether their product resonates with their target market. This feedback allows companies to make critical improvements before shipping a new product.

Subject: Something new is coming from [Company Name]

Dear [Name],

We’re cooking up something new here at [Company Name] and would love your feedback.

Please complete our pre-launch survey to let us know what you think. Your feedback will help us make this product even better.

Thank you for your time!

Thank you,

[Your name]

A new product survey helps your business discover new ways to improve your products and services. Get critical feedback on user satisfaction, product design, features, and usability.

Subject: What do you think of our new product?

Hi [Customer Name],

We’re delighted to share the recent launch of [Product Name]! If you’ve gotten a chance to use it, we’d love to know what you think.

Please take a moment to complete our survey. Your feedback will help us deliver an even better experience next time.

Thank you for your insights!

Best regards,

[Your Name]

Employee experience surveys help companies understand how employees feel about and engage with their work, team, and employer. 

A candidate experience survey invites job candidates to provide feedback on the hiring process. This feedback allows companies to improve outreach, interviews, and onboarding.

Subject: Your hiring experience at [Company Name]

Dear [Candidate Name],

Thank you for applying for a position with [Company Name]. We'd love to hear about your experience applying with us.

Please complete this brief survey about your application experience. Your feedback is crucial for building an application process highlighting excellent candidates like you.

Thank you for your time.

Best regards,

[Your Name]

An employee benefits survey evaluates whether employees are satisfied with the benefits offered by your business. You can boost retention and productivity by asking about employees’ experience with health insurance, retirement plans, stock options, perks, and more.

Subject: We’d love your feedback on benefits

Hi [Employee Name],

We value the work you do at [Company Name], and we want to make sure you feel appreciated.

Can you share your feedback on our employee benefits package with us? Your response will help us improve your benefits in the months ahead.

Thank you for your time!

Best regards,

[Your Name]

An employee engagement survey measures employee satisfaction in the workplace. Use this kind of survey to assess whether employees feel engaged and, if not, identify areas for improvement.

Subject: Your experience at [Company Name]

Hi [Employee Name],

At [Company Name], we understand that our people are our most valuable asset. We believe great people deserve a great workplace.

To help us make [Company Name] the best it can be, would you mind sharing your thoughts on your experience here? It’ll only take a few minutes. Your insights are instrumental in helping us build a better workplace.

Thank you so much!

Best regards,

[Your Name]

An employee Net Promoter Score® (eNPS) survey measures employee loyalty and satisfaction. The survey typically only consists of a central question about whether they would recommend the workplace to others.

Subject: Would you recommend [Company Name] to a friend?

Dear [Employee Name],

At [Company Name], we understand that our people are our most valuable asset. That’s why we want to know how we’re doing.

Would you recommend [Company Name] as a great place to work? Take a minute to let us know. Your feedback will help us build a better workplace.

Thank you,

[Your Name]

A training and onboarding survey aims to understand how new hires feel about your onboarding activities, such as training modules and webinars. By sharing this survey, you can gauge whether you’re setting new employees up for success. 

Subject: Your first month at [Company Name]

Hi [Employee Name],

How’s your first month going?

At [Company Name], we strive to make every new community member feel welcome, supported, and ready to succeed. If you have any feedback on your experience so far, please take a few minutes to let us know how we’re doing.

Thank you,

[Your Name]

Market research surveys enable businesses to understand your brand better and serve your customers.

A brand perception survey measures brand performance metrics over time. Use this survey to understand how the market perceives your brand and to capture elements like brand awareness and customer loyalty.

Subject: How are we doing?

Hi [Customer Name],

At [Company Name], we want to ensure our brand resonates with the people who matter: customers like you.

So, how are we doing?

We’d appreciate it if you could take a minute to share your feedback on our brand. We’d love to hear what resonates with you and what we could do to improve.

Thank you for your support!

Best regards,

[Your Name]

A competitive differentiation survey helps businesses understand how they stack up against the competition. Assess why customers choose your brand over others and gain insight into their decision-making process.

Subject: Why did you choose [Company Name]?

Hi [Customer Name],

Thank you for choosing [Company Name]. We don’t take your support for granted.

If you have a moment, would you mind sharing why you chose [Company Name] over our competitors? Your feedback will help us identify what we’re doing right and some potential areas for improvement.

Thank you for your time and insight!

Best regards,

[Your Name]

A general market research survey collects data on the market your business is operating in and the products and services you offer to your customers. Connect with your ideal customer to understand who they are and what they want.

Subject: Help us build a better [Company Name]

Hi [Customer Name],

At [Company Name], we’re always looking to innovate. Do you have a moment to help?

We need your help to understand the market we’re in. If you have a few minutes, we’d love your perspective on our company.

Thank you for your participation!

Best regards,

[Your Name]

A brand perception survey lets a company understand how customers view their brand.

Subject: What comes to mind when you think [Company Name]?

Hi [Customer Name],

What comes to mind when you think [Company Name]? To build a better brand, we want to know what you think about our company.

If you have a moment, please share your thoughts via this survey. Your feedback is invaluable for helping us create an experience that resonates with customers like you. 

Thank you,

[Your Name]

To ensure a high response rate, make sure your email has the following elements:

A good survey email motivates respondents to click your links and share their thoughts. Here are six tips to help you write survey emails that get results:

Sending the right survey email can help increase and improve survey responses. Try these tips to create your own email, or use any of our email templates to build and send your emails quickly. 

Explore our collection of survey templates, or sign up for free to create your own custom survey.