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eNPS Benchmarks: Measure and Improve Employee Engagement

Understand what makes a good eNPS, how to measure it, and discover effective strategies to increase employee engagement and retention.

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Understanding employee satisfaction is critical to building a successful business. The employee Net Promoter Score® (eNPS®) measures how likely employees are to recommend their workplace, helping leaders improve employee engagement and workplace culture.

In this guide, we’ll review 2024 eNPS benchmarks to consider as you calculate your score, and provide best practices for improving your score. 

The employee Net Promoter Score (eNPS) is a tool for gauging employee sentiment with a single question:

"On a scale of 0 to 10, how likely are you to recommend working at this company to a friend or colleague?"

Employees respond by scoring one to ten via an employee Net Promoter Score (eNPS) survey, which categorizes them into three groups:

  • Detractors (0-6): These employees are dissatisfied. They are unlikely to recommend your company and may share negative feedback. Their responses highlight areas needing immediate attention.
  • Passives (7-8): Passives are neutral. They're satisfied but not overly enthusiastic. They won't actively speak against your company, but they're not likely to promote it either. They represent an opportunity to boost engagement.
  • Promoters (9-10): Promoters are highly satisfied employees. They're advocates who speak positively about their workplace, enhancing your company's reputation and acting as internal brand ambassadors.

You calculate your eNPS by subtracting the percentage of detractors from the percentage of promoters. Passives don't directly impact the score.

This metric simplifies employee feedback, giving a quick snapshot of overall satisfaction and engagement. It's a starting point for deeper insights and action, helping companies improve the employee experience.

eNPS helps HR professionals and leaders understand how employees feel about their workplace. It's a direct indicator of employee engagement and can help reveal the root causes of dissatisfaction.

Here's why measuring and improving your eNPS matters:

  • Boosts productivity: Engaged employees are more productive. They're motivated, committed, and willing to go the extra mile.
  • Reduces turnover: High eNPS scores suggest lower turnover rates. Employees who feel positive about their workplace are less likely to leave.
  • Enhances workplace culture: A good eNPS reflects a healthy culture. It shows that employees feel valued, heard, and supported.
  • Strengthens employer brand: Promoters become advocates. They share their positive experiences with others, attracting top talent.

Your eNPS provides actionable insights to build a stronger, more engaged workforce. HR teams can use eNPS to proactively address issues, improve retention, and cultivate a positive work environment.

According to Hive HR's research, the overall eNPS benchmark for Q3 2024 reached 27, reflecting a growing willingness among employees to recommend their workplace.



Here are the current eNPS benchmarks per industry:

  • Health: 15
  • Manufacturing: 15
  • Housing Associations: 11
  • Hospitality: 30
  • Non Proft: 10 
  • Technology: 28
  • Entertainment & Recreation: 5
  • Technology: 28
  • Retail: -5
  • Education: 0
  • Government: -15


Smaller companies (0-250 employees) earned an average eNPS of 30, while larger organizations (5001+ employees) saw their eNPS increase to 9. 

SurveyMonkey Benchmarks make eNPS benchmarking easy. You can see how your eNPS stacks up against other companies globally or within your industry, allowing you to set accurate goals and expectations based on actual data.

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Measuring eNPS is straightforward:

  1. Survey employees: Send an eNPS survey asking, "On a scale of 0 to 10, how likely are you to recommend working at this company to a friend or colleague?"
  2. Categorize Responses:
    • Promoters (9-10): Enthusiastic supporters who will recommend your company.
    • Passives (7-8): Neutral respondents who are satisfied but not particularly loyal.
    • Detractors (0-6): Unhappy employees who might share negative feedback.
  3. Calculate the Score:
    • Subtract the percentage of detractors from the percentage of promoters (don't include passives in the calculation).
 eNPS formula (% promoters - % detractors)

Here's a quick example of how to calculate your eNPS:

  • Promoters: 60% of responses
  • Passives: 25% of responses
  • Detractors: 15% of responses

eNPS = 60% (Promoters) - 15% (Detractors) = 45

Your eNPS score would be 45, which indicates solid employee satisfaction.

Employee sentiment can change, so it's essential to measure eNPS regularly—quarterly or bi-annually works well for most companies. After gathering the data, follow up with open-ended questions to understand why employees gave their scores. Combining eNPS with qualitative research provides a clearer picture of what's driving your eNPS score.

A "good" eNPS score varies by industry, but here's a general breakdown:

  • Above 50: Excellent. A score above 50 indicates strong employee engagement. It means you have a highly satisfied workforce willing to promote your company as a great workplace.
  • 10-30: Average. Scores in this range suggest areas for improvement, but overall, employee sentiment is positive.
  • Below 0: Needs Improvement. Negative scores mean there are more detractors than promoters. It signals widespread dissatisfaction, and immediate action is needed.

While the above ranges provide a foundational understanding of a "good" eNPS score, there are nuances and differences across industries. For example, some industries don't score above 20 or 30, while others score over 50.

Several key factors shape employees' feelings about their workplace, directly impacting your eNPS. We break these down below and offer ways your HR team can conduct further research and analysis to improve each area of the workplace and boost eNPS scores.

A strong, positive culture is the foundation of employee loyalty. People will likely stay engaged when they feel connected to the company's values and see them in action. On the other hand, a toxic or unclear culture drives disengagement and turnover.

How to improve company culture: Regularly assess your culture through pulse surveys and focus groups. Encourage open communication and ensure your company embodies its values daily.

Leadership sets the tone for culture and employee loyalty. Employees look to leaders for guidance, support, and transparency. When leaders are effective, honest, and approachable, it boosts trust and morale. But when there's a need for more communication or visible support, it drags down engagement.

How to improve leadership: Invest in training emphasizing clear, consistent communication. Consider 360-degree feedback to help leaders understand how their actions are perceived and where to improve.

Opportunities to grow and advance are essential for employee satisfaction. If employees see a clear path for development, they're more likely to stay motivated and invested. Without it, they'll look elsewhere.

How to improve career development: Regularly discuss career goals with employees. Offer training programs, mentorship, and pathways for promotion. Make it clear how employees can grow within your organization.

According to Deloitte's Workplace Burnout survey, 77% of respondents had experienced burnout at their current job, and poor work-life balance was a significant contributing factor. Employees who had a good work-life balance reported higher engagement and job satisfaction. When employees feel overworked or unsupported, it reflects low eNPS scores.

How to improve work-life balance: Implement flexible working arrangements where possible. Regularly check in on workload and stress levels and encourage employees to take time off to recharge. LinkedIn is famous for its flexible work environment and has a comprehensive guide for HR teams.

Recognition is a simple yet powerful motivator. When employees feel appreciated, they're more likely to promote the company. Lack of recognition leads to disengagement and can quickly turn promoters into detractors.

How to improve employee recognition: Establish a consistent recognition program through shout-outs in team meetings, rewards, or company-wide announcements. Make sure recognition is specific and meaningful—generic praise doesn't have the same impact.

To truly improve your eNPS, you need to dig deep into these areas. Use employee feedback surveys, focus groups, and one-on-one interviews to gather insights. Analyze feedback patterns to spot recurring themes, and don't just listen—take action. Employees need to see that their input leads to real change.

Addressing these core factors creates a more engaging work environment, boosting loyalty and eNPS.

To improve your eNPS, you must understand what drives employee engagement. Here are some actionable strategies HR teams use to boost eNPS scores.

Frequent feedback keeps you in tune with employee sentiment. Regular eNPS surveys provide a snapshot, but you need more detailed insights to make real improvements. Supplement eNPS with pulse surveys, stay interviews, and focus groups to get a complete picture.

How to implement:

  1. Schedule quarterly eNPS surveys, but also run shorter pulse surveys every month.
  2. Use survey tools to set up, distribute, and measure feedback efficiently.
  3. Customize survey design to cover different aspects of the employee experience.

Why it helps: Regular feedback creates a culture of listening. When employees see you consistently gathering their thoughts, they're more likely to feel valued and engaged. Dennemeyer Group demonstrated this by launching its first company-wide employee survey, which allowed it to gather over 7,000 comments from a global workforce.

By using feedback to understand regional differences and prioritize new initiatives, it successfully aligned its internal efforts with employee needs, driving engagement and retention.

It's no good gathering data and not acting on it. Employees need to see changes based on their input; otherwise, they'll stop engaging—"Why do they waste our time with these surveys, and nothing ever changes!"

How to implement: After each survey, analyze the results and identify key themes. Hold a follow-up meeting to discuss findings and share planned actions with the team. Regularly update employees on progress to create a transparent feedback loop.

Why it helps: Taking action builds employee trust. When employees see their concerns lead to tangible changes, they're more likely to participate in future surveys and remain engaged. A 2019 McKinsey report found that 70% of change programs fail due to a lack of employee engagement—showing that acting on feedback is crucial for driving improvements.

Employees want to grow. Providing training and development opportunities keeps them engaged and motivated. Without these, they may look elsewhere for career advancement.

How to implement:

  1. Create a training program based on skills employees want to develop.
  2. Use survey tools to ask which courses or workshops interest them.
  3. Consider a mix of internal training sessions, online courses, and external seminars.

Why it helps: Learning opportunities improve job satisfaction. According to LinkedIn's 2024 Workplace Learning Report, 90% of organizations see providing learning opportunities as their top strategy for improving employee retention.

Employees need to see a clear path to growth within your organization. Without it, even the most engaged staff will consider other options.

How to implement: During one-on-one meetings, discuss career goals and outline potential pathways for advancement. Define clear criteria for promotions and communicate these across the company. Encourage managers to hold regular performance reviews to track progress.

Why it helps: Career growth boosts retention. A 2023 Work Institute study revealed that 18.7% of employees leave their jobs due to a lack of career development. Showing employees how they can grow with your company will help keep top talent.

Recognition is a powerful motivator. Employees who feel appreciated are more likely to stay engaged and recommend your workplace to others. Recognition can turn passive employees into promoters.

How to implement:

  1. Use an Employee Recognition Survey template to create a system where employees can easily celebrate their peers.
  2. Customize the survey to align with your recognition program, whether for shout-outs, awards, or rewards.
  3. Make it accessible via email, SMS, or QR codes for convenience.

Why it helps: Recognition boosts morale and loyalty. According to OC Tanner's 2025 Global Culture Report, companies with integrated recognition programs see a 15x increase in the likelihood of employees thriving at work. Frequent, meaningful recognition helps employees feel valued and connected, which fosters a positive culture.

Boosting eNPS response rates is similar to the best practices for achieving higher NPS responses.

  • Personalize survey invitations: Address employees by name and reference recent interactions or events when sending surveys. This personalization makes the survey feel more relevant and less like a generic request.
  • Keep surveys short and focused: Limit your eNPS survey to the core question and a brief follow-up for additional feedback. A concise survey respects employees' time, leading to higher completion rates.
  • Choose the right distribution method: Tailor your delivery method to how employees interact with your organization. Consider options like email, SMS, in-app prompts, or even QR codes across online and offline workspaces.
  • Automate surveys after key milestones: Trigger eNPS surveys after important moments, like the end of a project or completion of a training session. Automation helps capture timely feedback and ensures consistency without extra manual effort.
  • Communicate the purpose and impact: Explain why you're asking for feedback and how you plan to use the results when promoting surveys. When employees see that their input results in improvements, they are more inclined to participate regularly.
  • Follow up on feedback: Show employees that their voices matter by sharing how feedback has led to changes. Regular updates on actions taken can build trust and encourage more honest, constructive feedback in future surveys.
  • Offer anonymity for honest responses: Ensure that survey responses are confidential to encourage honesty. When employees know their feedback is anonymous, they are more likely to provide genuine insights, giving you more reliable data.

These strategies help ensure that eNPS surveys are easy to engage with, clearly purposeful, and respectful of employee time and opinions, resulting in higher response rates and more meaningful insights.

  • How often should you measure eNPS?
  • What's the difference between NPS and eNPS?
  • Can eNPS surveys be anonymous?
  • How do you compare eNPS scores across different teams or departments?
  • What are common challenges in measuring eNPS?

SurveyMonkey makes it easy to boost eNPS and gather valuable employee feedback. Customizable survey templates allow you to quickly create and send eNPS surveys that fit your company's needs.

Use automated tools to help you track responses, analyze results, and spot trends. These tools make it easier to act on feedback, while advanced reporting lets you share insights with teams and leadership. Use Employee Pulse and Recognition Surveys to dive deeper into engagement and drive meaningful change. Sign up for free to improve your eNPS with SurveyMonkey today.

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