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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

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Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Survey Tips

Ready, set, review! Check these 3 areas before sending your survey

Ready, set, review! Check these 3 areas before sending your survey

Freeze!

Before delivering the questionnaire, give it one last look. Remember, the experience for your respondents, the quality of their feedback, and the reputation of your company are all on the line.

To prevent a crucial mistake from slipping through the cracks, consider the following items before launching your survey:

Respondents face daily commitments that demand their time and attention—and your survey isn’t one of them. To make their experience in taking it easier and more enjoyable, take some time to cut out the fluff. You’ll also benefit as a shorter survey improves the quality and quantity of responses that come in.

Here are some actionable tips to shorten each component of your survey:

Number of questions asked- Unfortunately, we can’t offer a recommendation as simple as: “Ask 8-10 questions to optimize your survey’s response rate.” Each survey is different, whether it's the audience you’re sending it to, the respondent’s relationship with the survey’s subject, or the level of time and effort required to answer each question.

Instead, review each question’s value. Does the question overlap with others? Is it aligned with the overall theme of your survey? And does it has the potential to elicit critical feedback? If the answer is no to any one of these questions, it may be worth removing.

Question types- There are certain question formats that simply demand more time from your respondents. Free response and matrix questions for example, are relatively time consuming when compared to multiple choice questions.

With this in mind, confirm that your survey is primarily using question types that are in multiple choice, star-rating, checkbox, slider, or dropdown formats. The few open-ended, ranking, and matrix question types that your team has prioritized to use can be left to the end.

Answer choices- There’s a balance between including enough relevant answer choices and using an excessive amount of options. In general, our team of survey methodologists recommend including less over more choices, and using an “Other (please specify)” option to account for respondents who don’t find the choices you’ve included to be relevant.

An “I don’t know” choice can also be used, but with greater caution as it can lead to respondents engaging in satisficing.

Skip logic—determining the question or page a respondent sees next based on how they answer the current question—allows you to personalize the questionnaire among groups of respondents, resulting in an improved survey taking experience and a higher completion rate. From a data quality perspective, it allows for more specific and insightful responses while removing potential biases.

Skip logic can, however, be costly if it isn’t used appropriately or if it’s forgone at opportune times.

Using it ineffectively results in asking respondents irrelevant and confusing questions. For example, let’s say your survey asks the following question:

“Do you play video games?”

If the respondent says they don’t but your skip logic takes them to a question that asks, “which video games do you enjoy most?” the respondent would become frustrated and either leave the survey or—even worse—answer untruthfully.

On the other end of the spectrum, not using skip logic at all results in missed opportunities for following-up. If a respondent doesn’t play video games, ask them why that is and what it would take to convince them to play—the responses might surprise you.

To use skip logic effectively, identify your broader questions. For each answer choice within those questions, ask yourself: “Which follow-up questions make sense?” This process warrants a double and even triple check.

Are you having trouble finding somebody to review your survey? Would it be helpful to receive guidance from a survey guru?

Well how about a genius? With a click of a button, you can now receive customized feedback using our new feature, “SurveyMonkey Genius.”

In addition to providing actionable feedback, SurveyMonkey Genius estimates the time it takes to fill out your survey and its completion rate—giving you an idea of both the quantity of responses that will come in and the respondents’ experience from taking it.

Now that you’ve read this, take another look at your questionnaire. Can you can spot any text that’s worth removing? Where can you use skip logic more effectively? And what’s SurveyMonkey Genius telling you?