How will your next advertisement perform? What can you do to gain a competitive edge? What customer proof points will bolster your next campaign?
The answers to these pivotal questions, which can make or break your marketing efforts, can be uncovered in marketing surveys.
Keep reading to learn about marketing surveys that could benefit your next campaign.
What is a marketing survey?
Marketing surveys are a research tool used to collect high-quality, primary data from your ideal customer profile. You can use marketing surveys to create targeted marketing campaigns that resonate with your audience.
The benefits of marketing surveys and their resulting marketing campaigns are numerous.
- Marketing surveys are quick to deploy, so you can respond to real-time sentiments.
- Marketing surveys remove the guesswork from marketing strategies, as you know what your audience does and does not want.
- Targeted marketing campaigns improve the likelihood of conversions, resulting in a higher return on investment.
- Marketing surveys put marketers in control with actionable data.
Marketing surveys vs. market research: What’s the difference?
Can market research replace the need for marketing surveys? In short, no. While market survey and market research sound similar, they are vastly different. Both market research and market surveys are crucial to developing a successful marketing campaign.
Market research is the process of gathering, analyzing, and interpreting data related to a target market, industry, or offering. Market researchers study consumer behavior, trends, and other relevant details to inform business decisions.
Market surveys are a method within market research. Market surveys are used to gather specific information about consumer preferences, opinions, attitudes, and purchasing behavior.
Think of it this way: A lemonade company may conduct exploratory market research to determine the market interest in diet lemonade. They may want to know if there’s a demand for a low-calorie option, the demographics of this market segment, and who the competitors are. A marketing professional may later use a brand awareness survey to determine if the target market is aware of their company’s low-calorie lemonade to inform marketing strategies.
Marketing survey questions and free templates
Brand tracking survey
How’s your brand doing? You may know general sentiments, but if you want to understand the public’s perception of your brand, you need to track your brand health with a brand tracking survey.
As the market evolves, your brand should also evolve. A brand tracking survey will inform your next business strategy and maintain optimal brand health. Our brand tracking survey template will help you understand how your brand measures against competition and the public’s perception of your brand.
Brand awareness survey
Does your target audience recognize your brand and offerings? A brand awareness survey can help you determine if your brand is recognizable.
Our expert-certified brand awareness survey template eliminates consumer bias to help you understand your brand’s popularity with questions like:
- Which of the following brands have you heard of?
- When did you first hear about our brand?
- How familiar are you with our brand?
Leverage SurveyMonkey Audience, our global panel of respondents, to gain accurate and timely brand awareness feedback from your target audience.
Customer stories survey
As a marketing professional, your customers' voice is one of your greatest marketing assets. Prospective customers want social proof that your company can solve their problems. Customer stories give your brand credibility and validate your value proposition. Our customer stories survey template helps you gather invaluable testimonies with questions like:
- What were some of the key business challenges that your company or team was experiencing or trying to solve prior to our company?
- Did you consider any other products or services before choosing our product/service?
- What do you hope to accomplish in the future by using this product/service?
Gather customer stories and create engaging customer experiences with our survey template.
Customer impact survey
Like customer stories, customer impact testimonials are concrete proof points that potential clients use to choose a solution. Our customer impact survey template will help you identify customer stories and gather impact data. This survey includes questions like:
- What challenges were you experiencing with your previous solution before switching to our product?
- What benefits have you experienced after using our product?
- How quickly did you see a return on your investment?
Gather proof points and strengthen your value proposition with the Customer Survey Impact Template.
Competitive differentiation survey
Competition is more intense than ever. In fact, 53% of marketers believe that their company is experiencing more competition than in previous years. How do you gain a competitive edge in a saturated market? With our competitive differentiation survey template.
Our survey template will help you determine what draws customers to your brand and why they choose your company over competitors. Questions include:
- What challenges were you experiencing with your previous vendor(s) that prompted you to evaluate our solution?
- What features do you value the most when compared against competitive solutions?
- What benefits have you experienced, or do you expect to experience, as a result of using our product?
With these answers, you can create marketing strategies that capitalize on your strengths and differentiate your company from competitors.
Ad/copy testing survey
Achieve the highest return on investment with strategic ad copy that communicates your message and converts potential customers. Our ad/dopy testing survey template was designed by experts and will help you uncover answers to questions like:
- Thinking about the ad overall, which of the following best describes your feelings about it?
- How relevant is the ad to your wants and needs?
- How well does the ad communicate the main message?
Upload your ads and designs, update the survey template to your needs, and send the survey to your target audience to A/B test your advertisements. Based on the survey results, revise your ads to achieve your desired impact.
Proof points survey
You want to buy a new pair of shoes (or couch, blender, car, etc.). Your first move is probably to look for product-proof points. Proof points are evidence that confirms a unique selling proposition. They help potential customers in their purchasing decision-making process. And as a marketing professional, proof points are valuable in your strategy.
With our proof points survey template, you can gather customer proof points with expert-certified questions like:
- Is there anything you don’t like about your current product/service?
- What has been the greatest impact our product/service has had on your organization and/or day-to-day role?
- How does our product rank on performance, ease of use, reliability, and scalability compared with the competition?
Create winning marketing campaigns with SurveyMonkey
The more information you have about your target audience, the better your marketing campaign. Discover more survey templates you can leverage to bolster your marketing efforts.
