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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

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Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

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Survey Science

5 tips for creating a great survey

5 tips for creating a great survey

Recently, our VP of Methodology, Dr. Phil Garland, contributed to Anna Lindow’s Mashable article on how to create a great online survey. Highlights below for your reading enjoyment…

Figure out the decision or decisions you’re trying to make so you can focus your survey.

Once you’ve set your objectives, you can determine the data you need to gather in your survey to make your decision.

Make sure you’re not asking leading questions. If you need help, check out this great post about leading questions by Dr. Phil Garland on the topic.

It never hurts to proofread and send your survey to friends and colleagues to take it for a test run. They’ll help you make sure your questions and response options are understandable and all your skip logic works.

This is where it gets really fun. If designed correctly, the data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more.

Read the full article (with many helpful examples) here.

What are your go-to tips for creating a great survey? We’d love to hear them in the comments below.