Downtown Westfield Consumer Survey

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* 1. Please select yes or no for each of the following questions

	Yes	No
Do you shop in downtown Westfield?	Do you shop in downtown Westfield? Yes	Do you shop in downtown Westfield? No
Do you visit in downtown Westfield?	Do you visit in downtown Westfield? Yes	Do you visit in downtown Westfield? No
Do you live near downtown Westfield?	Do you live near downtown Westfield? Yes	Do you live near downtown Westfield? No
Do you work near downtown Westfield?	Do you work near downtown Westfield? Yes	Do you work near downtown Westfield? No

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* 2. How often do you participate in the following?

	1/ Day	Twice/ Week	Twice/ Month	Twice/ year	Never
Shop in the downtown Westfield area	Shop in the downtown Westfield area 1/ Day	Shop in the downtown Westfield area Twice/ Week	Shop in the downtown Westfield area Twice/ Month	Shop in the downtown Westfield area Twice/ year	Shop in the downtown Westfield area Never
Visit the downtown Westfield area	Visit the downtown Westfield area 1/ Day	Visit the downtown Westfield area Twice/ Week	Visit the downtown Westfield area Twice/ Month	Visit the downtown Westfield area Twice/ year	Visit the downtown Westfield area Never
Eat out for breakfast	Eat out for breakfast 1/ Day	Eat out for breakfast Twice/ Week	Eat out for breakfast Twice/ Month	Eat out for breakfast Twice/ year	Eat out for breakfast Never
Eat out for lunch	Eat out for lunch 1/ Day	Eat out for lunch Twice/ Week	Eat out for lunch Twice/ Month	Eat out for lunch Twice/ year	Eat out for lunch Never
Eat out for dinner	Eat out for dinner 1/ Day	Eat out for dinner Twice/ Week	Eat out for dinner Twice/ Month	Eat out for dinner Twice/ year	Eat out for dinner Never
Shop for non-groceries	Shop for non-groceries 1/ Day	Shop for non-groceries Twice/ Week	Shop for non-groceries Twice/ Month	Shop for non-groceries Twice/ year	Shop for non-groceries Never

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* 3. How strongly do you agree or disagree with the following statements?

	Strongly Agree	Somewhat Agree	Neutral	Somewhat Disagree	Strongly Disagree
Downtown Westfield needs more recreational facilities (i.e. bowling)	Downtown Westfield needs more recreational facilities (i.e. bowling) Strongly Agree	Downtown Westfield needs more recreational facilities (i.e. bowling) Somewhat Agree	Downtown Westfield needs more recreational facilities (i.e. bowling) Neutral	Downtown Westfield needs more recreational facilities (i.e. bowling) Somewhat Disagree	Downtown Westfield needs more recreational facilities (i.e. bowling) Strongly Disagree
Downtown Westfield needs more entertainment venues (i.e. music/ theater)	Downtown Westfield needs more entertainment venues (i.e. music/ theater) Strongly Agree	Downtown Westfield needs more entertainment venues (i.e. music/ theater) Somewhat Agree	Downtown Westfield needs more entertainment venues (i.e. music/ theater) Neutral	Downtown Westfield needs more entertainment venues (i.e. music/ theater) Somewhat Disagree	Downtown Westfield needs more entertainment venues (i.e. music/ theater) Strongly Disagree
Downtown Westfield needs more artistic and cultural opportunies	Downtown Westfield needs more artistic and cultural opportunies Strongly Agree	Downtown Westfield needs more artistic and cultural opportunies Somewhat Agree	Downtown Westfield needs more artistic and cultural opportunies Neutral	Downtown Westfield needs more artistic and cultural opportunies Somewhat Disagree	Downtown Westfield needs more artistic and cultural opportunies Strongly Disagree
Downtown Westfield needs more community events (i.e. Musicfest Concerts)	Downtown Westfield needs more community events (i.e. Musicfest Concerts) Strongly Agree	Downtown Westfield needs more community events (i.e. Musicfest Concerts) Somewhat Agree	Downtown Westfield needs more community events (i.e. Musicfest Concerts) Neutral	Downtown Westfield needs more community events (i.e. Musicfest Concerts) Somewhat Disagree	Downtown Westfield needs more community events (i.e. Musicfest Concerts) Strongly Disagree

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* 4. How strongly do you agree or disagree with the following statements?

	Strongly Agree	Somewhat Agree	Neutral	Somewhat Disagree	Strongly Disagree
Downtown Westfield needs more high-end retail locations	Downtown Westfield needs more high-end retail locations Strongly Agree	Downtown Westfield needs more high-end retail locations Somewhat Agree	Downtown Westfield needs more high-end retail locations Neutral	Downtown Westfield needs more high-end retail locations Somewhat Disagree	Downtown Westfield needs more high-end retail locations Strongly Disagree
Downtown Westfield needs more discount retail locations	Downtown Westfield needs more discount retail locations Strongly Agree	Downtown Westfield needs more discount retail locations Somewhat Agree	Downtown Westfield needs more discount retail locations Neutral	Downtown Westfield needs more discount retail locations Somewhat Disagree	Downtown Westfield needs more discount retail locations Strongly Disagree
Downtown Westfield needs more restaurant options	Downtown Westfield needs more restaurant options Strongly Agree	Downtown Westfield needs more restaurant options Somewhat Agree	Downtown Westfield needs more restaurant options Neutral	Downtown Westfield needs more restaurant options Somewhat Disagree	Downtown Westfield needs more restaurant options Strongly Disagree
Downtown Westfield needs more bars and lounges	Downtown Westfield needs more bars and lounges Strongly Agree	Downtown Westfield needs more bars and lounges Somewhat Agree	Downtown Westfield needs more bars and lounges Neutral	Downtown Westfield needs more bars and lounges Somewhat Disagree	Downtown Westfield needs more bars and lounges Strongly Disagree
Downtown Westfield needs more office space	Downtown Westfield needs more office space Strongly Agree	Downtown Westfield needs more office space Somewhat Agree	Downtown Westfield needs more office space Neutral	Downtown Westfield needs more office space Somewhat Disagree	Downtown Westfield needs more office space Strongly Disagree
Downtown Westfield needs more housing options	Downtown Westfield needs more housing options Strongly Agree	Downtown Westfield needs more housing options Somewhat Agree	Downtown Westfield needs more housing options Neutral	Downtown Westfield needs more housing options Somewhat Disagree	Downtown Westfield needs more housing options Strongly Disagree
Downtown Westfield needs more personal service storefronts (i.e. salon/barber)	Downtown Westfield needs more personal service storefronts (i.e. salon/barber) Strongly Agree	Downtown Westfield needs more personal service storefronts (i.e. salon/barber) Somewhat Agree	Downtown Westfield needs more personal service storefronts (i.e. salon/barber) Neutral	Downtown Westfield needs more personal service storefronts (i.e. salon/barber) Somewhat Disagree	Downtown Westfield needs more personal service storefronts (i.e. salon/barber) Strongly Disagree
Downtown Westfield needs more professional services (i.e. Insurance/ legal)	Downtown Westfield needs more professional services (i.e. Insurance/ legal) Strongly Agree	Downtown Westfield needs more professional services (i.e. Insurance/ legal) Somewhat Agree	Downtown Westfield needs more professional services (i.e. Insurance/ legal) Neutral	Downtown Westfield needs more professional services (i.e. Insurance/ legal) Somewhat Disagree	Downtown Westfield needs more professional services (i.e. Insurance/ legal) Strongly Disagree

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* 5. How strongly do you agree or disagree with the following statements?

	Strongly Agree	Somewhat Agree	Neutral	Somewhat Disagree	Strongly Disagree
Downtown Westfield needs more lighting	Downtown Westfield needs more lighting Strongly Agree	Downtown Westfield needs more lighting Somewhat Agree	Downtown Westfield needs more lighting Neutral	Downtown Westfield needs more lighting Somewhat Disagree	Downtown Westfield needs more lighting Strongly Disagree
Downtown Westfield needs more parks/ green space	Downtown Westfield needs more parks/ green space Strongly Agree	Downtown Westfield needs more parks/ green space Somewhat Agree	Downtown Westfield needs more parks/ green space Neutral	Downtown Westfield needs more parks/ green space Somewhat Disagree	Downtown Westfield needs more parks/ green space Strongly Disagree
Downtown Westfield needs more parking options	Downtown Westfield needs more parking options Strongly Agree	Downtown Westfield needs more parking options Somewhat Agree	Downtown Westfield needs more parking options Neutral	Downtown Westfield needs more parking options Somewhat Disagree	Downtown Westfield needs more parking options Strongly Disagree
Downtown Westfield needs more sidewalk/ street improvements	Downtown Westfield needs more sidewalk/ street improvements Strongly Agree	Downtown Westfield needs more sidewalk/ street improvements Somewhat Agree	Downtown Westfield needs more sidewalk/ street improvements Neutral	Downtown Westfield needs more sidewalk/ street improvements Somewhat Disagree	Downtown Westfield needs more sidewalk/ street improvements Strongly Disagree
Extension of the bike path would make me more likely to go downtown	Extension of the bike path would make me more likely to go downtown Strongly Agree	Extension of the bike path would make me more likely to go downtown Somewhat Agree	Extension of the bike path would make me more likely to go downtown Neutral	Extension of the bike path would make me more likely to go downtown Somewhat Disagree	Extension of the bike path would make me more likely to go downtown Strongly Disagree

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* 6. How strongly do you agree or disagree with the following statements?

	Strongly Agree	Somewhat Agree	Neutral	Somewhat Disagree	Strongly Disagree
I would rather fix something myself than hire someone to fix it	I would rather fix something myself than hire someone to fix it Strongly Agree	I would rather fix something myself than hire someone to fix it Somewhat Agree	I would rather fix something myself than hire someone to fix it Neutral	I would rather fix something myself than hire someone to fix it Somewhat Disagree	I would rather fix something myself than hire someone to fix it Strongly Disagree
I am more likely to spend money than save money	I am more likely to spend money than save money Strongly Agree	I am more likely to spend money than save money Somewhat Agree	I am more likely to spend money than save money Neutral	I am more likely to spend money than save money Somewhat Disagree	I am more likely to spend money than save money Strongly Disagree
I always try to buy products and services locally	I always try to buy products and services locally Strongly Agree	I always try to buy products and services locally Somewhat Agree	I always try to buy products and services locally Neutral	I always try to buy products and services locally Somewhat Disagree	I always try to buy products and services locally Strongly Disagree
I like the look and feel of downtown Westfield	I like the look and feel of downtown Westfield Strongly Agree	I like the look and feel of downtown Westfield Somewhat Agree	I like the look and feel of downtown Westfield Neutral	I like the look and feel of downtown Westfield Somewhat Disagree	I like the look and feel of downtown Westfield Strongly Disagree
I feel safe in the downtown area at all hours	I feel safe in the downtown area at all hours Strongly Agree	I feel safe in the downtown area at all hours Somewhat Agree	I feel safe in the downtown area at all hours Neutral	I feel safe in the downtown area at all hours Somewhat Disagree	I feel safe in the downtown area at all hours Strongly Disagree
I like to bring out-of-town guests to the downtown area	I like to bring out-of-town guests to the downtown area Strongly Agree	I like to bring out-of-town guests to the downtown area Somewhat Agree	I like to bring out-of-town guests to the downtown area Neutral	I like to bring out-of-town guests to the downtown area Somewhat Disagree	I like to bring out-of-town guests to the downtown area Strongly Disagree
I recommend shopping in downtown Westfield	I recommend shopping in downtown Westfield Strongly Agree	I recommend shopping in downtown Westfield Somewhat Agree	I recommend shopping in downtown Westfield Neutral	I recommend shopping in downtown Westfield Somewhat Disagree	I recommend shopping in downtown Westfield Strongly Disagree
I like to attend events in the downtown area	I like to attend events in the downtown area Strongly Agree	I like to attend events in the downtown area Somewhat Agree	I like to attend events in the downtown area Neutral	I like to attend events in the downtown area Somewhat Disagree	I like to attend events in the downtown area Strongly Disagree

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* 7. Respond by selecting the box, for each item, that most accurately represents you

	Close to home	Close to work	Close to both	Neither
The downtown Westfield area is...	The downtown Westfield area is... Close to home	The downtown Westfield area is... Close to work	The downtown Westfield area is... Close to both	The downtown Westfield area is... Neither
I am more likely to shop for non-groceries...	I am more likely to shop for non-groceries... Close to home	I am more likely to shop for non-groceries... Close to work	I am more likely to shop for non-groceries... Close to both	I am more likely to shop for non-groceries... Neither

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* 8. When commuting to the downtown area, how do you typically travel?

By foot/ walking

Driving

Bicycle

Public transportation

Other (please specify)

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* 9. When driving into the downtown Westfield area, where do you typically park?

Franklin Street lot

Thomas Street lot

Arnold Street lot

Main Street lot

Church Street lot

On street parking

Other (please specify)

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* 10. How far away from your downtown Westfield destination do you typically end up parking?

Near entry

1/2 block away

1 block away

2 blocks away

3 blocks away

4 blocks or more

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* 11. How satisfied are you with the present state of the downtown Westfield area?

Very Satisfied

Satisfied

Neutral

Unsatisfied

Very unsatisfied

Please briefly explain why

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* 12. Rank the following from one (1) to five (5)
(1 being what attracts you the most and 5 being what attracts you the least to the downtown area)

Retail food (i.e. groceries)

Retail (i.e. clothing/ furniture)

Dining (take out or dine in)

Personal services (i.e. nail salon/ barbershop)

Professional services (i.e. insurance/ legal)

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* 13. Approximately how much money do you spend in the downtown Westfield area over the course of a month?

Over $200

$100 - $200

$50 - $100

Under $50

Nothing ($0)

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* 14. Please check all of the following that you are interested in or strongly support

Downtown beautification

Downtown community events (i.e. musicfest concerts)

Additional public safety and police presence

Adding more storefronts to the downtown area

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* 15. Please check all of the following that you are interested in

Starting your own business in Westfield

Volunteering in a downtown event or program

Working in the downtown Westfield area

Moving your residence to the downtown Westfield arera

Becoming a member of a civic organization founded on improving the downtown area

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* 16. Please describe your age

Under 18

18 - 24

25 - 44

45 - 54

55 - 64

Over 64

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* 17. How many people live in your household

None (just you)

1-2

3-5

Over 5

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* 18. Please select the option that best describes your marital status

Married

Unmarried with partner

Single

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* 19. Please describe your annual household income

Under $15,000

$15,000 - $24,999

$25,000 - $34,999

$35,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

Over $150,000

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* 20. What is the highest level of education that you have completed?

Less than 9th grade

9th-12th grade (No diploma)

High school graduate/ equivalence

Associates degree

Some college (No degree)

Bachelors degree

Graduate/ Professional degree

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* 1. Please select yes or no for each of the following questions

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* 2. How often do you participate in the following?

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* 3. How strongly do you agree or disagree with the following statements?

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* 4. How strongly do you agree or disagree with the following statements?

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* 5. How strongly do you agree or disagree with the following statements?

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* 6. How strongly do you agree or disagree with the following statements?

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* 7. Respond by selecting the box, for each item, that most accurately represents you

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* 8. When commuting to the downtown area, how do you typically travel?

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* 9. When driving into the downtown Westfield area, where do you typically park?

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* 10. How far away from your downtown Westfield destination do you typically end up parking?

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* 11. How satisfied are you with the present state of the downtown Westfield area?

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* 12. Rank the following from one (1) to five (5) (1 being what attracts you the most and 5 being what attracts you the least to the downtown area)

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* 13. Approximately how much money do you spend in the downtown Westfield area over the course of a month?

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* 14. Please check all of the following that you are interested in or strongly support

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* 15. Please check all of the following that you are interested in

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* 16. Please describe your age

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* 17. How many people live in your household

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* 18. Please select the option that best describes your marital status

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* 19. Please describe your annual household income

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* 20. What is the highest level of education that you have completed?

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* 21. Please name two businesses that you would most like to see come to downtown Westfield (Please list two [2] specific names or genres)

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* 22. Please provide your home zip/postal code

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* 23. How long did it take you to complete this survey?

* 12. Rank the following from one (1) to five (5)
(1 being what attracts you the most and 5 being what attracts you the least to the downtown area)

* 21. Please name two businesses that you would most like to see come to downtown Westfield
(Please list two [2] specific names or genres)