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* 1. The following is a list of issues that people are talking about these days. Using a rating scale of 1 to 9, where 1 means you are "not at all concerned" about this issue and 9 means "you are extremely concerned" about this issue. If you don't know check DK.

Incidence of underage drinking in your community

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* 2. The incidence of illegal drug use in your community

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* 3. The abuse of prescription drugs in your area

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* 4. PRESCRIPTION DRUG ABUSE

In the past six months, have you seen, read or heard any advertisements about prescription drug abuse, or not?

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* 5. Where and when did you see, read or hear the ad on Prescription Drugs? Did you see, read or hear advertising anywhere else? Check all that apply. Please list where you saw, read, or heard the ad in the "where" box.

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* 6. Thinking about the ad, what do you remember about that ad?

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* 7. Next, I would like you to rate this ad on a variety of characteristics. To do this we will use a 1 to 9 scale where 1 means you completely disagree with the statement and 9 means you completely agree with the statement. If you don't know check DK.

The ad is meaningful

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* 8. The ad is informative

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* 9. The ad is unique

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* 10. The ad is confusing

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* 11. The ad is difficult to understand

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* 12. The ad is entertaining

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* 13. How much did you like or dislike this ad? Would you say you...

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* 14. What about the ad did you like?

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* 15. What about the ad did you dislike?

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* 16. For the last two questions, tell me if you are very likely, somewhat likely, not too likely, or not at all likely to take that action.

Before you saw the ad, how likely where you to share prescription drugs?

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* 17. Now that 've seen an ad, how likely are you to share prescription drugs?

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* 18. UNDERAGE DRINKING

In the past six months, have you seen, read or heard any advertisements about underage drinking, or not?

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* 19. Where and when did you see, read or hear the ad? Did you see, read or hear advertising anywhere else? Check all that apply. Please list Where you saw, heard, or read the ad in the "where" box below.

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* 20. Thinking about the ad, what do you remember about the ad?

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* 21. Next, I would like you to rate this ad on a variety of characteristics. to do this we will use a 1-9 scale where 1 means you completely disagree with the statement and 9 means you completely agree with the statement. If you don't know use DK.

The ad is meaningful

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* 22. The ad is informative

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* 23. The ad is unique

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* 24. The ad is confusing

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* 25. The ad is difficult to understand

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* 26. The ad is entertaining

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* 27. How much did you like or dislike the ad? Would you say you

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* 28. What about it did you like?

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* 29. What about it did you not like?

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* 30. For the last two questions, tell me if you are very likely, somewhat likely, not at all likely to take the action

Before you saw the ad, now likely where you to talk to your child about alcohol use?

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* 31. Now that you seen an ad, how likely are you to talk to your child about alcohol use?

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* 32. Gender

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* 33. Which of the following best describes your age

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* 34. Which of the following best describes your level of education?

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* 35. What is the zip code of your residence?

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