April 14, 2011
12:00-2:00
Walnut Creek Wetlands Center
Expert: Katie Gailes, Owner of SmartMoves International
There is a suggested donation of $5-10 to Amazing Grace Etiquette nonprofit for this class (www.amazinggraceetiquette.com)
This condensed business planning session focuses on creating measurable business goals for the key items that impact a non-profit’s ability to survive and grow. The students develop a living document that they can use to help them manage their grant and fundraising pipeline and keep their client pipeline full. For larger organizations, this session helps internal professionals synchronize their metrics with the organization’s measurable business goals, especially if multiple levels of management are participating in the program.
Speaker Biography:
Katie received her Bachelors of Arts Degree in Business Administration from Bennett College for Women in Greensboro, North Carolina and earned an MBA from the Duke University’s Fuqua School of Business’ Weekend Executive MBA Program. She continues to be active at the Fuqua School by participating as an advisor, mentor, and reviewer of student case study presentations.
Katie has over 20 years of experience in sales and sales management, marketing, communications, business alliances and partnerships, and business development. In corporate America, she worked with a major international company as part of local and global sales and marketing teams and as the top US executive for a European-owned start-up company specializing in education development and delivery. She also started the in-house public relations department in a newly public software company. Katie believes that technology is the key to creating high-tech, high-touch processes that increase productivity while maintaining strong relationships.
For the past five and a half years, Katie has owned SmartMoves International, a marketing strategy consulting and coaching firm that helps small and growing businesses to aim their products and services into their sweet spot in the marketplace.
Throughout her career, Katie has specialized in finding creative solutions and strategies that generate real and measurable results. Entrepreneurship allows her to continue to use that creativity to benefit small business owners and entrepreneurs. ‘Since I don’t cook, this is my art,” she says. ‘I enjoy creating success with my clients.’