VOF Consumer Survey

Question Title

* 1. What are the top three factors that influence your choices when purchasing fresh produce, processed foods, meat and dairy products? (please choose your top 3)

Price

Brand

Local

Farm name or producer

Organic

Local & organic

On sale

Other (please specify)

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* 2. When purchasing food, where do you spend the majority of your food dollars?

Local products (not necessarily organic)

Organic products (not necessarily local)

Local & Organic products

Non-organic products

Non-local products

Other (please specify)

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* 3. Which of the following is most important to you when purchasing food:

Organic

Local

Local & Organic

Other (please specify)

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* 4. If you purchase organic food, how do you know it’s organic?

I look for the VOF (Vermont Organic Farmers) certification logo

I look for the USDA organic certification logo

Other (please specify)

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* 5. If you purchase local & organic foods, what are the top three factors in your decision?

Healthier for me and my family

Better for the land

Supports my local community and farmers

Tastes great

Grown without GMOs

Other (please specify)

Question Title

* 6. What types of local & organic products do you purchase? (please check all that apply)

Produce: fruits and veggies

Dairy products

Breads and baked goods

Beer & wine

Maple syrup

Processed foods such as applesauce, jams, etc.

Meat and poultry

Other (please specify)

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* 7. Where do you purchase local & organic food?

Farm stands

My CSA (community supported agriculture)

Farmers’ market

Food co-ops

Traditional grocery stores

Other (please specify)

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* 8. Please name a few of your favorite local and organic brands and/or farms.

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This is the new Vermont Organic Farmers (VOF) logo.

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* 9. Have you seen the new VOF logo on products when shopping?

Yes

Other (please specify)

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* 10. What do you think the new VOF logo represents?

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* 11. In your own words, what’s the difference between local, and local & organic food?

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* 12. Tell us a little bit about you!

Male

Female

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* 13. What is your age range?

20-25

26-30

31-35

36-40

41-45

46-50

51-55

56 -60

61+

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* 14. What is your education?

High school diploma

College

Masters

PhD

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* 15. Do you have children?

Yes

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* 16. If you have children, what ages?

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* 17. Would you like to be entered to win a 1-day complimentary pass to NOFA-VT’s Winter Conference—one of the largest and most popular food conferences in the Northeast?

One survey participant will be chosen randomly to receive a free 1-day pass to the Winter Conference, which is scheduled for February 16-17, 2013.

Name:

Email Address:

Thank you!