How You Engage With Clothing Brands Online

1. Default Section

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* 1. What is your gender?

Female

Male

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* 2. What is your age?

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* 3. What is your e-mail address? (To contact you if you are the winner of the prize draw!)

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* 4. How often do you access the internet?

Multiple times per day

Once daily

Every other day

Less frequently

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* 5. How frequently do you purchase clothing (e.g. tshirt, tops, sweatshirts etc) online?

Weekly

Monthly

Multiple times per week

Twice a year

Quarterly

Less frequently

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* 6. How important are the following reasons to you when choosing to purchase clothing online?

	Very Important	Important	Neither Important or Unimportant	Less important	Very Unimportant
More choice (than visiting a retail store)	More choice (than visiting a retail store) Very Important	More choice (than visiting a retail store) Important	More choice (than visiting a retail store) Neither Important or Unimportant	More choice (than visiting a retail store) Less important	More choice (than visiting a retail store) Very Unimportant
Convenience	Convenience Very Important	Convenience Important	Convenience Neither Important or Unimportant	Convenience Less important	Convenience Very Unimportant
Lower prices	Lower prices Very Important	Lower prices Important	Lower prices Neither Important or Unimportant	Lower prices Less important	Lower prices Very Unimportant
Better access to independent brands	Better access to independent brands Very Important	Better access to independent brands Important	Better access to independent brands Neither Important or Unimportant	Better access to independent brands Less important	Better access to independent brands Very Unimportant
24 hour access and availability for shopping	24 hour access and availability for shopping Very Important	24 hour access and availability for shopping Important	24 hour access and availability for shopping Neither Important or Unimportant	24 hour access and availability for shopping Less important	24 hour access and availability for shopping Very Unimportant

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* 7. How regularly do you access the following sites?

	Daily	Weekly	Monthly	Less frequently	Never
A clothing brand's own blog	A clothing brand's own blog Daily	A clothing brand's own blog Weekly	A clothing brand's own blog Monthly	A clothing brand's own blog Less frequently	A clothing brand's own blog Never
Independently run fashion blogs	Independently run fashion blogs Daily	Independently run fashion blogs Weekly	Independently run fashion blogs Monthly	Independently run fashion blogs Less frequently	Independently run fashion blogs Never
Stumbleupon	Stumbleupon Daily	Stumbleupon Weekly	Stumbleupon Monthly	Stumbleupon Less frequently	Stumbleupon Never
Myspace	Myspace Daily	Myspace Weekly	Myspace Monthly	Myspace Less frequently	Myspace Never
Youtube	Youtube Daily	Youtube Weekly	Youtube Monthly	Youtube Less frequently	Youtube Never
Digg	Digg Daily	Digg Weekly	Digg Monthly	Digg Less frequently	Digg Never
Flikr	Flikr Daily	Flikr Weekly	Flikr Monthly	Flikr Less frequently	Flikr Never
Twitter	Twitter Daily	Twitter Weekly	Twitter Monthly	Twitter Less frequently	Twitter Never
Facebook	Facebook Daily	Facebook Weekly	Facebook Monthly	Facebook Less frequently	Facebook Never

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* 8. When using Social Networking and Social Media sites how often do you do the following?

	Very Often	Often	Neither Often or Infrequently	Infrequently	Very Infrequently	Never
Post your own content and/or links (that you made)	Post your own content and/or links (that you made) Very Often	Post your own content and/or links (that you made) Often	Post your own content and/or links (that you made) Neither Often or Infrequently	Post your own content and/or links (that you made) Infrequently	Post your own content and/or links (that you made) Very Infrequently	Post your own content and/or links (that you made) Never
Share or pass on content and/or links you find whilst browsing	Share or pass on content and/or links you find whilst browsing Very Often	Share or pass on content and/or links you find whilst browsing Often	Share or pass on content and/or links you find whilst browsing Neither Often or Infrequently	Share or pass on content and/or links you find whilst browsing Infrequently	Share or pass on content and/or links you find whilst browsing Very Infrequently	Share or pass on content and/or links you find whilst browsing Never
Share or pass on content and/or links posted by FRIENDS or peers.	Share or pass on content and/or links posted by FRIENDS or peers. Very Often	Share or pass on content and/or links posted by FRIENDS or peers. Often	Share or pass on content and/or links posted by FRIENDS or peers. Neither Often or Infrequently	Share or pass on content and/or links posted by FRIENDS or peers. Infrequently	Share or pass on content and/or links posted by FRIENDS or peers. Very Infrequently	Share or pass on content and/or links posted by FRIENDS or peers. Never
Share links and content and/or links originating from BRANDS	Share links and content and/or links originating from BRANDS Very Often	Share links and content and/or links originating from BRANDS Often	Share links and content and/or links originating from BRANDS Neither Often or Infrequently	Share links and content and/or links originating from BRANDS Infrequently	Share links and content and/or links originating from BRANDS Very Infrequently	Share links and content and/or links originating from BRANDS Never
Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers.	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Very Often	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Often	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Neither Often or Infrequently	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Infrequently	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Very Infrequently	Comment or interact with (e.g. 'liking') content and/or links from FRIENDS or peers. Never
Comment or interact with (e.g. 'liking') content and/or links from BRANDS	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Very Often	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Often	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Neither Often or Infrequently	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Infrequently	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Very Infrequently	Comment or interact with (e.g. 'liking') content and/or links from BRANDS Never

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* 9. How likely are you to share the following styles of content?

	Very Likely	Likely	Neither Likely or Unlikely	Unlikely	Very Unlikely	Never
Fashion Shoots	Fashion Shoots Very Likely	Fashion Shoots Likely	Fashion Shoots Neither Likely or Unlikely	Fashion Shoots Unlikely	Fashion Shoots Very Unlikely	Fashion Shoots Never
A request for people's feedback or opinions	A request for people's feedback or opinions Very Likely	A request for people's feedback or opinions Likely	A request for people's feedback or opinions Neither Likely or Unlikely	A request for people's feedback or opinions Unlikely	A request for people's feedback or opinions Very Unlikely	A request for people's feedback or opinions Never
Lifestyle Articles	Lifestyle Articles Very Likely	Lifestyle Articles Likely	Lifestyle Articles Neither Likely or Unlikely	Lifestyle Articles Unlikely	Lifestyle Articles Very Unlikely	Lifestyle Articles Never
Sales/Offers	Sales/Offers Very Likely	Sales/Offers Likely	Sales/Offers Neither Likely or Unlikely	Sales/Offers Unlikely	Sales/Offers Very Unlikely	Sales/Offers Never
Competitions	Competitions Very Likely	Competitions Likely	Competitions Neither Likely or Unlikely	Competitions Unlikely	Competitions Very Unlikely	Competitions Never
Product News and Images	Product News and Images Very Likely	Product News and Images Likely	Product News and Images Neither Likely or Unlikely	Product News and Images Unlikely	Product News and Images Very Unlikely	Product News and Images Never
Discount Codes	Discount Codes Very Likely	Discount Codes Likely	Discount Codes Neither Likely or Unlikely	Discount Codes Unlikely	Discount Codes Very Unlikely	Discount Codes Never

Other (please specify)

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* 10. Which content formats do you like to share with friends the most?

	Strongly Agree	Agree	Neither Agree or Disagree	Disagree	Strongly Disagree
Discount/Offer Code	Discount/Offer Code Strongly Agree	Discount/Offer Code Agree	Discount/Offer Code Neither Agree or Disagree	Discount/Offer Code Disagree	Discount/Offer Code Strongly Disagree
Video	Video Strongly Agree	Video Agree	Video Neither Agree or Disagree	Video Disagree	Video Strongly Disagree
Application	Application Strongly Agree	Application Agree	Application Neither Agree or Disagree	Application Disagree	Application Strongly Disagree
Game	Game Strongly Agree	Game Agree	Game Neither Agree or Disagree	Game Disagree	Game Strongly Disagree
Online Article/Blog	Online Article/Blog Strongly Agree	Online Article/Blog Agree	Online Article/Blog Neither Agree or Disagree	Online Article/Blog Disagree	Online Article/Blog Strongly Disagree
Picture	Picture Strongly Agree	Picture Agree	Picture Neither Agree or Disagree	Picture Disagree	Picture Strongly Disagree

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* 11. Do you follow any clothing brands using sites such as Facebook, Twitter and Myspace etc?

Yes

Why is this?

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* 12. Which of the reasons below would be the most important when deciding to follow a brand?

	Very Important	Important	Neither Important or Unimportant	Unimportant	Very Unimportant
To find out about new products	To find out about new products Very Important	To find out about new products Important	To find out about new products Neither Important or Unimportant	To find out about new products Unimportant	To find out about new products Very Unimportant
To show your friends what brands you like	To show your friends what brands you like Very Important	To show your friends what brands you like Important	To show your friends what brands you like Neither Important or Unimportant	To show your friends what brands you like Unimportant	To show your friends what brands you like Very Unimportant
To find out about sales and special offers	To find out about sales and special offers Very Important	To find out about sales and special offers Important	To find out about sales and special offers Neither Important or Unimportant	To find out about sales and special offers Unimportant	To find out about sales and special offers Very Unimportant
To engage with them and give feedback through comments about their brand, products and service	To engage with them and give feedback through comments about their brand, products and service Very Important	To engage with them and give feedback through comments about their brand, products and service Important	To engage with them and give feedback through comments about their brand, products and service Neither Important or Unimportant	To engage with them and give feedback through comments about their brand, products and service Unimportant	To engage with them and give feedback through comments about their brand, products and service Very Unimportant

Other important reasons? (please specify)

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* 13. How likely are you to purchase a new clothing product posted by a BRAND you follow on a social media site? (e.g. facebook or twitter)

Very Likely

Likely

Neither likely nor unlikely

Unlikely

Very Unlikely

Why is this?

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* 14. How engaging and useful do you find these sites for following fashion brands?

	Very Engaging	Engaging	Neither Engaging or Unengaging	Unengaging	Very Unengaging
Twitter	Twitter Very Engaging	Twitter Engaging	Twitter Neither Engaging or Unengaging	Twitter Unengaging	Twitter Very Unengaging
A clothing brand's own blog	A clothing brand's own blog Very Engaging	A clothing brand's own blog Engaging	A clothing brand's own blog Neither Engaging or Unengaging	A clothing brand's own blog Unengaging	A clothing brand's own blog Very Unengaging
Facebook	Facebook Very Engaging	Facebook Engaging	Facebook Neither Engaging or Unengaging	Facebook Unengaging	Facebook Very Unengaging
Myspace	Myspace Very Engaging	Myspace Engaging	Myspace Neither Engaging or Unengaging	Myspace Unengaging	Myspace Very Unengaging

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* 15. Please name 2 clothing brands that you feel represent you as a person or your lifestyle?

Brand 1:

Brand 2:

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* 16. Do you currently follow these brands on sites like Twitter, Facebook or Myspace?

Yes

Why is this?

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* 17. How likely are you to pay attention to a new clothing product posted, endorsed or shared on sites such as facebook or twitter by a FRIEND or peer?

Very Likely

Likely

Neither Likely or Unlikely

Unlikely

Very Unlikely

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* 18. Please rate these in order of importance:
What makes you want to share content or a link on a site such as facebook or twitter?

	1 - Most Important	2 - Average Importance	3 - Least Important
Entertain your friends	Entertain your friends 1 - Most Important	Entertain your friends 2 - Average Importance	Entertain your friends 3 - Least Important
Show your friends you are up to speed with trends	Show your friends you are up to speed with trends 1 - Most Important	Show your friends you are up to speed with trends 2 - Average Importance	Show your friends you are up to speed with trends 3 - Least Important
Show your friends things you are interested in	Show your friends things you are interested in 1 - Most Important	Show your friends things you are interested in 2 - Average Importance	Show your friends things you are interested in 3 - Least Important

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* 19. If a brand you liked wanted you to recommend them to your friends via Social Media sites - what would be the TWO best incentives?

(Please choose TWO maximum from the list of options)

Your friends all seeing what brand you like and support

A competition or give-away that you could win by helping

A polite request from the brand for it's followers to help spread the word

A discount code to anyone that helped spread the word about the brand

A positive feeling knowing that you helped support a brand you really like

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* 1. What is your gender?

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* 2. What is your age?

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* 3. What is your e-mail address? (To contact you if you are the winner of the prize draw!)

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* 4. How often do you access the internet?

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* 5. How frequently do you purchase clothing (e.g. tshirt, tops, sweatshirts etc) online?

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* 6. How important are the following reasons to you when choosing to purchase clothing online?

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* 7. How regularly do you access the following sites?

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* 8. When using Social Networking and Social Media sites how often do you do the following?

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* 9. How likely are you to share the following styles of content?

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* 10. Which content formats do you like to share with friends the most?

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* 11. Do you follow any clothing brands using sites such as Facebook, Twitter and Myspace etc?

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* 12. Which of the reasons below would be the most important when deciding to follow a brand?

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* 13. How likely are you to purchase a new clothing product posted by a BRAND you follow on a social media site? (e.g. facebook or twitter)

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* 14. How engaging and useful do you find these sites for following fashion brands?

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* 15. Please name 2 clothing brands that you feel represent you as a person or your lifestyle?

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* 16. Do you currently follow these brands on sites like Twitter, Facebook or Myspace?

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* 17. How likely are you to pay attention to a new clothing product posted, endorsed or shared on sites such as facebook or twitter by a FRIEND or peer?

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* 18. Please rate these in order of importance:What makes you want to share content or a link on a site such as facebook or twitter?

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* 19. If a brand you liked wanted you to recommend them to your friends via Social Media sites - what would be the TWO best incentives?(**Please choose TWO maximum from the list of options**)

* 18. Please rate these in order of importance:
What makes you want to share content or a link on a site such as facebook or twitter?

* 19. If a brand you liked wanted you to recommend them to your friends via Social Media sites - what would be the TWO best incentives?

(Please choose TWO maximum from the list of options)