Centurion 2013 Mother's Day Survey

1. Introduction--Centurion 2013 Mothers' Day Survey

Dear Prestige Fine Jewelry Retailer,

The Centurion is conducting a spot-check survey of top fine jewelry stores to gauge Mothers' Day 2013 sales, to compare how high-end stores performed relative to the general marketplace. The survey will take only two minutes to complete.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How would you rate your total Mothers' Day sales this year (2013), vs. Mothers' Day last year (2012)?

2Up significantly (+10% or more)

Up somewhat (+5% to 9%)

Up a little (+1% to 4%)

Even

Down a little (-1% to 4%)

Down somewhat (-5% to 9%)

Down significantly (-10% or more)

Please feel free to comment:

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* 3. What was your best selling product for Mothers' Day this year?

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* 4. What was your best-selling price point for Mothers' Day?

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* 5. How did your average ticket for Mothers' Day this year compare to last year?

Higher

Lower

About the same

Please specify how much it's increased or decreased

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* 6. Was there anything different about Mothers' Day this year that affected your sales? (I.e., did you do any new promotions, try a new marketing strategy, or observe changes in the kind of products your customers bought, etc.)