Centurion Holiday 2012 Success Index: Total Seasonal Sales

1. Introduction--Centurion 2012 Holiday Success Index

Dear Prestige Jeweler,

The Centurion's 2012 Holiday Success Index wraps up with this spot-check survey of top fine jewelry stores to gauge total holiday business and trends for 2012. Please take a few minutes to answer this brief survey, because seeing business trends among colleagues is great benefit to top-level fine jewelers nationwide. The survey should take less than five minutes to complete.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How was your total business for the holiday season 2012, versus the same period last year?

Up More than 10%

Up 6-10%

Up 1-5%

Even

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

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* 3. What price point/s sold best for the holiday season 2012? Check as many that apply.

Less than $500

$500-$1,000

$1,001-$2,500

$2,501-$5,000

$5,001-$10,000

Higher than $10,000

Comments (optional)

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* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your three top-selling products for the season?

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* 6. How would you describe 2012 holiday traffic as compared to 2011? Please check all that apply.

Lower traffic, higher-ticket sales

Higher traffic, lower-ticket sales

Noticeable increase in online or mobile sales vs. last year

Early-season surge

Late-season surge

Steady traffic throughout the season

Mostly return customers

Mostly new customers

Even mix of return and new customers

No real change; relatively the same patterns as last year

Please feel free to comment:

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* 7. Which of your marketing efforts do you think was the most effective for bringing traffic and sales this season? (i.e. traditional advertising, digital marketing, Facebook or other social media, special events, etc.)

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was your total business for the holiday season 2012, versus the same period last year?

Question Title

* 3. What price point/s sold best for the holiday season 2012? Check as many that apply.

Question Title

* 4. What was your single biggest sale (product and price) for the season?

Question Title

* 5. What were your three top-selling products for the season?

Question Title

* 6. How would you describe 2012 holiday traffic as compared to 2011? Please check all that apply.

Question Title

* 7. Which of your marketing efforts do you think was the most effective for bringing traffic and sales this season? (i.e. traditional advertising, digital marketing, Facebook or other social media, special events, etc.)

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* 8. How would you rate your TOTAL YEAR BUSINESS for 2012 vs. 2011?