Survey

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2. What types of customers buy most of your media?

	Advertisers	Agencies
Local	*What types of customers buy most of your media? Local Advertisers	Local Agencies
Regional	Regional Advertisers	Regional Agencies
National	National Advertisers	National Agencies

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3. If you had to choose, which is most important for your business?

If you had to choose, which is most important for your business? Prospecting new customers

Retaining existing customers

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4. Do you use the following to sell your media, and is it effective? (check all that apply)

	Yes, we use:	Yes, it's effective:	No, not effective:
Sales Team	*Do you use the following to sell your media, and is it effective? (check all that apply) Sales Team Yes, we use:	Sales Team Yes, it's effective:	Sales Team No, not effective:
Relationships	Relationships Yes, we use:	Relationships Yes, it's effective:	Relationships No, not effective:
Brokers	Brokers Yes, we use:	Brokers Yes, it's effective:	Brokers No, not effective:
Marketing/Advertising	Marketing/Advertising Yes, we use:	Marketing/Advertising Yes, it's effective:	Marketing/Advertising No, not effective:
Web-based Services	Web-based Services Yes, we use:	Web-based Services Yes, it's effective:	Web-based Services No, not effective:
Your Company Website	Your Company Website Yes, we use:	Your Company Website Yes, it's effective:	Your Company Website No, not effective:

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5. On your company website, how useful would the following functions be? Do you currently have them on your site?

	1 (not useful)	2	3	4	5 (most useful)	Yes, my website has
Search Products	*On your company website, how useful would the following functions be? Do you currently have them on your site? Search Products 1 (not useful)	Search Products 2	Search Products 3	Search Products 4	Search Products 5 (most useful)	Search Products Yes, my website has
Search Markets	Search Markets 1 (not useful)	Search Markets 2	Search Markets 3	Search Markets 4	Search Markets 5 (most useful)	Search Markets Yes, my website has
Product Images	Product Images 1 (not useful)	Product Images 2	Product Images 3	Product Images 4	Product Images 5 (most useful)	Product Images Yes, my website has
Map of Locations	Map of Locations 1 (not useful)	Map of Locations 2	Map of Locations 3	Map of Locations 4	Map of Locations 5 (most useful)	Map of Locations Yes, my website has
Campaign Tracking	Campaign Tracking 1 (not useful)	Campaign Tracking 2	Campaign Tracking 3	Campaign Tracking 4	Campaign Tracking 5 (most useful)	Campaign Tracking Yes, my website has
Client Log-in	Client Log-in 1 (not useful)	Client Log-in 2	Client Log-in 3	Client Log-in 4	Client Log-in 5 (most useful)	Client Log-in Yes, my website has
Media Kit (downloadable)	Media Kit (downloadable) 1 (not useful)	Media Kit (downloadable) 2	Media Kit (downloadable) 3	Media Kit (downloadable) 4	Media Kit (downloadable) 5 (most useful)	Media Kit (downloadable) Yes, my website has
Rate Card Pricing	Rate Card Pricing 1 (not useful)	Rate Card Pricing 2	Rate Card Pricing 3	Rate Card Pricing 4	Rate Card Pricing 5 (most useful)	Rate Card Pricing Yes, my website has
RFI/RFP	RFI/RFP 1 (not useful)	RFI/RFP 2	RFI/RFP 3	RFI/RFP 4	RFI/RFP 5 (most useful)	RFI/RFP Yes, my website has

What other functions does your website have?

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6. How would you rate the following on their ability to increase your company's profits?

	1 (Ineffective)	2	3	4	5 (Most Effective)
Hire additional sales rep / account exec	*How would you rate the following on their ability to increase your company's profits? Hire additional sales rep / account exec 1 (Ineffective)	Hire additional sales rep / account exec 2	Hire additional sales rep / account exec 3	Hire additional sales rep / account exec 4	Hire additional sales rep / account exec 5 (Most Effective)
Implement/Improve SEO	Implement/Improve SEO 1 (Ineffective)	Implement/Improve SEO 2	Implement/Improve SEO 3	Implement/Improve SEO 4	Implement/Improve SEO 5 (Most Effective)
Implement/Increase SEM	Implement/Increase SEM 1 (Ineffective)	Implement/Increase SEM 2	Implement/Increase SEM 3	Implement/Increase SEM 4	Implement/Increase SEM 5 (Most Effective)
Trade Shows/Trade Promotion	Trade Shows/Trade Promotion 1 (Ineffective)	Trade Shows/Trade Promotion 2	Trade Shows/Trade Promotion 3	Trade Shows/Trade Promotion 4	Trade Shows/Trade Promotion 5 (Most Effective)
Direct Mail/E-blast Marketing	Direct Mail/E-blast Marketing 1 (Ineffective)	Direct Mail/E-blast Marketing 2	Direct Mail/E-blast Marketing 3	Direct Mail/E-blast Marketing 4	Direct Mail/E-blast Marketing 5 (Most Effective)
Website Enhancements	Website Enhancements 1 (Ineffective)	Website Enhancements 2	Website Enhancements 3	Website Enhancements 4	Website Enhancements 5 (Most Effective)

Other (please specify)

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7. What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply)

What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply) Inventory Management Software (KB World, MediaBank, etc.)

Microsoft (Excel, Access)

Digital Content Managers (BroadSign, Scala, etc.)

Web-based Applications (DOmedia, Billboard Planet, etc.)

Other (please specify)

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8. How many hours per week do you spend on the following?

	Less than 1 hrs	1-5 hrs	5-10 hrs	11-20 hrs	Over 20 hrs
Prospecting new clients	*How many hours per week do you spend on the following? Prospecting new clients Less than 1 hrs	Prospecting new clients 1-5 hrs	Prospecting new clients 5-10 hrs	Prospecting new clients 11-20 hrs	Prospecting new clients Over 20 hrs
Preparing/Submitting RFP's	Preparing/Submitting RFP's Less than 1 hrs	Preparing/Submitting RFP's 1-5 hrs	Preparing/Submitting RFP's 5-10 hrs	Preparing/Submitting RFP's 11-20 hrs	Preparing/Submitting RFP's Over 20 hrs
Inventory Management/Avails	Inventory Management/Avails Less than 1 hrs	Inventory Management/Avails 1-5 hrs	Inventory Management/Avails 5-10 hrs	Inventory Management/Avails 11-20 hrs	Inventory Management/Avails Over 20 hrs
Negotiating Proposals	Negotiating Proposals Less than 1 hrs	Negotiating Proposals 1-5 hrs	Negotiating Proposals 5-10 hrs	Negotiating Proposals 11-20 hrs	Negotiating Proposals Over 20 hrs
Contracting	Contracting Less than 1 hrs	Contracting 1-5 hrs	Contracting 5-10 hrs	Contracting 11-20 hrs	Contracting Over 20 hrs
Execution Management	Execution Management Less than 1 hrs	Execution Management 1-5 hrs	Execution Management 5-10 hrs	Execution Management 11-20 hrs	Execution Management Over 20 hrs
Proof of Performance	Proof of Performance Less than 1 hrs	Proof of Performance 1-5 hrs	Proof of Performance 5-10 hrs	Proof of Performance 11-20 hrs	Proof of Performance Over 20 hrs

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9. What are your organization's biggest challenges? (choose top 3)

What are your organization's biggest challenges? (choose top 3) Marketing our media

Acquiring new customers

Retaining current clients

Gaining access and exposure to new clients

Managing our inventory is too costly/time consuming

Other (please specify)

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10. How do you envision DOmedia making your life easier?

How do you envision DOmedia making your life easier?

DOmedia Seller Engagement

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1. Email address:

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2. What types of customers buy most of your media?

*
3. If you had to choose, which is most important for your business?

*
4. Do you use the following to sell your media, and is it effective? (check all that apply)

*
5. On your company website, how useful would the following functions be? Do you currently have them on your site?

*
6. How would you rate the following on their ability to increase your company's profits?

*
7. What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply)

*
8. How many hours per week do you spend on the following?

*
9. What are your organization's biggest challenges? (choose top 3)

*
10. How do you envision DOmedia making your life easier?

DOmedia Seller Engagement

*1. Email address:

*2. What types of customers buy most of your media?

*3. If you had to choose, which is most important for your business?

*4. Do you use the following to sell your media, and is it effective? (check all that apply)

*5. On your company website, how useful would the following functions be? Do you currently have them on your site?

*6. How would you rate the following on their ability to increase your company's profits?

*7. What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply)

*8. How many hours per week do you spend on the following?

*9. What are your organization's biggest challenges? (choose top 3)

*10. How do you envision DOmedia making your life easier?

*
1. Email address:

*
2. What types of customers buy most of your media?

*
3. If you had to choose, which is most important for your business?

*
4. Do you use the following to sell your media, and is it effective? (check all that apply)

*
5. On your company website, how useful would the following functions be? Do you currently have them on your site?

*
6. How would you rate the following on their ability to increase your company's profits?

*
7. What tools or systems do you use to manage your inventory of advertising opportunities? (availability, lease management, etc.) (check all that apply)

*
8. How many hours per week do you spend on the following?

*
9. What are your organization's biggest challenges? (choose top 3)

*
10. How do you envision DOmedia making your life easier?