10 Questions from The Marketing Nerds

1. Default Section

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* 1. On a scale from 1 to 5 (1 being Very Weak and 5 being Very Strong) how would you rate the email communications with your:

	Very Weak	Weak	Average	Above Average	Very Strong
Residents	Residents Very Weak	Residents Weak	Residents Average	Residents Above Average	Residents Very Strong
Prospects	Prospects Very Weak	Prospects Weak	Prospects Average	Prospects Above Average	Prospects Very Strong
Former Residents	Former Residents Very Weak	Former Residents Weak	Former Residents Average	Former Residents Above Average	Former Residents Very Strong

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* 2. In communicating via email with your residents, do you use:

Just individually, we don't mass message

Email communication? We don't have a strategy.

Microsoft Outlook (Google, etc.) database groups

Email service like Exact Target, Constant Contact, etc.

Other (please specify)

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* 3. In regards to email, on a scale from 1 to 5 (1 being Very Inefficient and 5 being Very Efficient) how would you rate the:

	Very Inefficient	Somewhat Inefficient	Average	Efficient	Very Efficient
Process you use	Process you use Very Inefficient	Process you use Somewhat Inefficient	Process you use Average	Process you use Efficient	Process you use Very Efficient
Tools you use	Tools you use Very Inefficient	Tools you use Somewhat Inefficient	Tools you use Average	Tools you use Efficient	Tools you use Very Efficient

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* 4. Do you currently survey your residents to gauge satisfaction on a regular basis (not including service request comment cards)?

Yes, constantly at numerous touch points.

Yes, on a monthly or quarterly basis

Yes, annually

No, we wait for them to comment on ApartmentRatings.com

Other (please specify)

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* 5. When thinking about surveying customers, what is one of the biggest challenges in the survey process?

Organizing the database of customers and the process of sending out surveys

Being so frustrated by the survey process that studying the data becomes a nuisance, let alone making improvements and innovations in your practices

Surveying the customer using the most efficient and cost effective manner

Getting the customer to complete the survey

Other (please specify)

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* 6. Rate the following 9 technology tools in order of importance to you and your company, with #1 being the most important.

	1	2	3	4	5	6	7	8	9
Blog	Blog 1	Blog 2	Blog 3	Blog 4	Blog 5	Blog 6	Blog 7	Blog 8	Blog 9
Corporate/Property Website(s)	Corporate/Property Website(s) 1	Corporate/Property Website(s) 2	Corporate/Property Website(s) 3	Corporate/Property Website(s) 4	Corporate/Property Website(s) 5	Corporate/Property Website(s) 6	Corporate/Property Website(s) 7	Corporate/Property Website(s) 8	Corporate/Property Website(s) 9
Email	Email 1	Email 2	Email 3	Email 4	Email 5	Email 6	Email 7	Email 8	Email 9
Google and search engines in general	Google and search engines in general 1	Google and search engines in general 2	Google and search engines in general 3	Google and search engines in general 4	Google and search engines in general 5	Google and search engines in general 6	Google and search engines in general 7	Google and search engines in general 8	Google and search engines in general 9
ILS (Internet Listing Site)	ILS (Internet Listing Site) 1	ILS (Internet Listing Site) 2	ILS (Internet Listing Site) 3	ILS (Internet Listing Site) 4	ILS (Internet Listing Site) 5	ILS (Internet Listing Site) 6	ILS (Internet Listing Site) 7	ILS (Internet Listing Site) 8	ILS (Internet Listing Site) 9
Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.)	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 1	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 2	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 3	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 4	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 5	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 6	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 7	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 8	Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.) 9
Resident Portal (Service Requests, Online Payments, etc.)	Resident Portal (Service Requests, Online Payments, etc.) 1	Resident Portal (Service Requests, Online Payments, etc.) 2	Resident Portal (Service Requests, Online Payments, etc.) 3	Resident Portal (Service Requests, Online Payments, etc.) 4	Resident Portal (Service Requests, Online Payments, etc.) 5	Resident Portal (Service Requests, Online Payments, etc.) 6	Resident Portal (Service Requests, Online Payments, etc.) 7	Resident Portal (Service Requests, Online Payments, etc.) 8	Resident Portal (Service Requests, Online Payments, etc.) 9
SMS/Text Messaging	SMS/Text Messaging 1	SMS/Text Messaging 2	SMS/Text Messaging 3	SMS/Text Messaging 4	SMS/Text Messaging 5	SMS/Text Messaging 6	SMS/Text Messaging 7	SMS/Text Messaging 8	SMS/Text Messaging 9
Social Media (Facebook, Twitter, Myspace, etc.)	Social Media (Facebook, Twitter, Myspace, etc.) 1	Social Media (Facebook, Twitter, Myspace, etc.) 2	Social Media (Facebook, Twitter, Myspace, etc.) 3	Social Media (Facebook, Twitter, Myspace, etc.) 4	Social Media (Facebook, Twitter, Myspace, etc.) 5	Social Media (Facebook, Twitter, Myspace, etc.) 6	Social Media (Facebook, Twitter, Myspace, etc.) 7	Social Media (Facebook, Twitter, Myspace, etc.) 8	Social Media (Facebook, Twitter, Myspace, etc.) 9

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* 7. Of the 9 tools from the previous question select the ones you believe you can do a much better job utilizing/maximizing.

Google and search engines in general

ILS (Internet Listing Site)

Mobile Phone Applications (ie – iPhone Apps, Google Android Apps, etc.)

SMS/Text Messaging

Social Media (Facebook, Twitter, Myspace, etc.)

Corporate/Property Website(s)

Blog

Resident Portal (Service Requests, Online Payments, etc.)

Any specific comments or thoughts why you need improvement on any of these?:

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* 8. Do you currently have a printed monthly resident newsletter you use at your communities?

Yes, we make it ourselves

Yes, we purchase them from a newsletter service

No, we have an online blog we use as our resident newsletter

No, we don’t use a newsletter or any platform to communicate community events/happenings

Other (please specify)

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* 9. When thinking about the Management Software (Realpage, Yardi, AMSI, etc.) tools you use (OneSite, Voyager, Yieldstar, LRO, etc.), rate on a scale of 1 to 5 (with 1 being Don’t Care At All and 2 being It’s A Really Big Deal) the convenience of having products that integrate with your Management Software Tools.

	Don't Care At All	Not a Big Deal	I'm Pretty Neutral	Yes, It's Important	It's A Really Big Deal
Importance of Integration	Importance of Integration Don't Care At All	Importance of Integration Not a Big Deal	Importance of Integration I'm Pretty Neutral	Importance of Integration Yes, It's Important	Importance of Integration It's A Really Big Deal

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* 10. Overall All and on a scale of 1 to 5 (1 being Needs Serious Work and 5 being We Are Crushin’ This) how would you rate:

	Needs Serious Work	Needs Improvement	Average	Feeling Good About It	We Are Crushin' This
Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole)	Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole) Needs Serious Work	Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole) Needs Improvement	Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole) Average	Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole) Feeling Good About It	Your Online Brand (Overall Presence Online for your Management Company’s Brand as a whole) We Are Crushin' This
Your Corporate Website (Main Corporate Landing Pages and Company Information)	Your Corporate Website (Main Corporate Landing Pages and Company Information) Needs Serious Work	Your Corporate Website (Main Corporate Landing Pages and Company Information) Needs Improvement	Your Corporate Website (Main Corporate Landing Pages and Company Information) Average	Your Corporate Website (Main Corporate Landing Pages and Company Information) Feeling Good About It	Your Corporate Website (Main Corporate Landing Pages and Company Information) We Are Crushin' This
Your Community Websites (Specific to a particular property, NOT an ILS listing)	Your Community Websites (Specific to a particular property, NOT an ILS listing) Needs Serious Work	Your Community Websites (Specific to a particular property, NOT an ILS listing) Needs Improvement	Your Community Websites (Specific to a particular property, NOT an ILS listing) Average	Your Community Websites (Specific to a particular property, NOT an ILS listing) Feeling Good About It	Your Community Websites (Specific to a particular property, NOT an ILS listing) We Are Crushin' This
Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.)	Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.) Needs Serious Work	Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.) Needs Improvement	Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.) Average	Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.) Feeling Good About It	Your Use of Resident Portal Tools (Online Payments, Maintenance Requests, etc.) We Are Crushin' This
Your Search Results on Google or Other Search Engines (In general for your company or properties)	Your Search Results on Google or Other Search Engines (In general for your company or properties) Needs Serious Work	Your Search Results on Google or Other Search Engines (In general for your company or properties) Needs Improvement	Your Search Results on Google or Other Search Engines (In general for your company or properties) Average	Your Search Results on Google or Other Search Engines (In general for your company or properties) Feeling Good About It	Your Search Results on Google or Other Search Engines (In general for your company or properties) We Are Crushin' This
Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.)	Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.) Needs Serious Work	Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.) Needs Improvement	Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.) Average	Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.) Feeling Good About It	Your Use of Social Media Tools (Like facebook, Twitter, Myspace, etc.) We Are Crushin' This
Your Outreach Marketing Efforts (as a whole over your portfolio)	Your Outreach Marketing Efforts (as a whole over your portfolio) Needs Serious Work	Your Outreach Marketing Efforts (as a whole over your portfolio) Needs Improvement	Your Outreach Marketing Efforts (as a whole over your portfolio) Average	Your Outreach Marketing Efforts (as a whole over your portfolio) Feeling Good About It	Your Outreach Marketing Efforts (as a whole over your portfolio) We Are Crushin' This
Your Ability to Survey Your Residents for Feedback	Your Ability to Survey Your Residents for Feedback Needs Serious Work	Your Ability to Survey Your Residents for Feedback Needs Improvement	Your Ability to Survey Your Residents for Feedback Average	Your Ability to Survey Your Residents for Feedback Feeling Good About It	Your Ability to Survey Your Residents for Feedback We Are Crushin' This
Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward	Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward Needs Serious Work	Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward Needs Improvement	Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward Average	Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward Feeling Good About It	Your General Understanding of Building Your Online Brand and Why It Is A Critical Piece to Your Operations Moving Forward We Are Crushin' This