09/14 - Varsity, Inc.: The Business of College Sports |
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How big a business is college sports in Louisiana?
The college sports industry generates $11 billion in annual revenues. Yet, of Louisiana's 11 public universities with Division 1 sports programs, only one operates without support from taxpayers. A new NCAA proposal giving partial autonomy to the larger athletic conferences will likely increase the operating costs of all college sports programs. It also clears the way for colleges to provide an unprecedented level of benefits for their athletes. This comes at the same time as a court ruling that finds that student-athletes can profit from the use of their likeness on TV and video games.
So, how big a business is college sports in Louisiana? Should student-athletes, who boost financial support while risking bodily harm, receive compensation for their efforts and image? And will the recent NCAA ruling further widen the wealth gap between the haves and the have-nots of Louisiana’s university athletic programs? Louisiana Public Square looks for answers on “Varsity Inc. -The Business of College Sports” Wednesday, September 24 at 7 p.m. on LPB HD. (Taping Monday, September 22)
The college sports industry generates $11 billion in annual revenues. Yet, of Louisiana's 11 public universities with Division 1 sports programs, only one operates without support from taxpayers. A new NCAA proposal giving partial autonomy to the larger athletic conferences will likely increase the operating costs of all college sports programs. It also clears the way for colleges to provide an unprecedented level of benefits for their athletes. This comes at the same time as a court ruling that finds that student-athletes can profit from the use of their likeness on TV and video games.
So, how big a business is college sports in Louisiana? Should student-athletes, who boost financial support while risking bodily harm, receive compensation for their efforts and image? And will the recent NCAA ruling further widen the wealth gap between the haves and the have-nots of Louisiana’s university athletic programs? Louisiana Public Square looks for answers on “Varsity Inc. -The Business of College Sports” Wednesday, September 24 at 7 p.m. on LPB HD. (Taping Monday, September 22)