ENJ - 17 Top CEOs Share Their Elevator Pitches
Exit this survey >>
 

Can you find the value?

 

1. These are the ones we understood and could match up without too much effort. Our editor was able to match 5 out of 17 pitches without cheating. The rest were not as easy. Try it for yourself and let us know what thoughts this excercise generates. Give it to your own marketing department and see what happens.

 Choose One
Helping companies print, move and manage their business-critical information more efficiently and cost-effectively.
Software for any important job big or small. And simpler and more secure than before.
To be the leading direct computer-systems company, bar none.
Connecting anyone to anything digital,simply and reliably and at a low cost.
To help practically anyone buy and sell practically anything.

2. These were a bit harder for us. When we looked at the 'answers', we were able to understand why these pitches were chosen, even if we could not match up the companies correctly at first.

 Choice One
Open computing for maximum flexibility and reliability for business users.
To provide the world's best semiconductor solutions based on customer-centric innovation.
Combining infrastructure solutions, technology leadership and business insight to achieve business goals.
To innovate, sell and deliver the future of storage.
The only company dedicating itself 100 percent to comprehensive networked storage solutions.
Soup-to-nuts security for companies and consumers both.
The leading application infrastructure software company.
To be the 'preeminent building-block supplier' to the worldwide Internet economy.

3. Need a dart board and a blindfold for these! If you can match these up, get a job as an industry analyst.

 Choice One
Deliver extremely high performance on inexpensive computers.
Delivers vital technology for business and life.
Continued investments in IT result in measurable productivity gains.
Getting back to customer satisfaction.

4. What is YOUR main pitch?

5. Please tell us your thoughts! What did you gleam from this exercise? How will it help your marketing department? If you are happy with what you are already doing, please share your successes.

6. Interview If you would like to be interviewed for this series, please click 'YES'

7. If you would like a copy of the answers, the results of this survey (minus contact info), and be entered into our contest to win a free book, please complete the following:

As an extra bonus, you will also receive a free excerpt from, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.
We appreciate your participation. We will use it to bring news and information you will find relevent to your professional life.

Thanks again!