What If World Listener Survey

Question Title

* 1. How many children under the age of 18 are currently living in your household?

None

One

Two

Three

Four or more

Question Title

* 2. How old are your children? Click all ages that apply.

0-2 years old

3-4 years old

5-6 years old

7-10 years old

11-12 years old

13-14 years old

14-16 years old

16-18 years old

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* 3. Who usually decides to play an episode of this podcast?

The parent/caregiver

The kid(s)

Both

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* 4. Do you listen to this podcast with your kids?

Always

Usually

Sometimes

Rarely

Never

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* 5. How much of each episode do you (the grownup) generally listen to?

I listen to the entire episode.

I listen to most of the episode.

I listen to about half of the episode.

I listen to the first few minutes.

I do not listen at all.

Question Title

* 6. What is your gender?

Female

Male

Nonbinary

Prefer not to say

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* 7. What is your age range?

12-17

18-24

25-34

35-44

45-54

55-64

65 or older

Prefer not to say

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* 8. How much total combined money did all members of your HOUSEHOLD earn last year?

Under $5,000

$5,000 to $9,999

$10,000 to $19,999

$20,000 to $29,999

$30,000 to $39,999

$40,000 to $49,999

$50,000 to $59,999

$60,000 to $69,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or over

Prefer not to say

Question Title

* 9. What is the highest level of education that you have achieved?

Less than a high school degree

High school degree or equivalent (e.g., GED)

Some college but no degree

Associate degree

Bachelor degree

Masters

PHD/Doctorate

Prefer not to say

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* 10. Have you ever bought something after hearing about it on a podcast?

Yes

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* 11. How likely are you to consider purchasing a product or service based on the podcast host's personal endorsement?

Very likely

Somewhat likely

Less likely

It doesn't make a difference

Not sure

Question Title

* 12. Do you purchase any of the following products?

Paid video entertainment subscription: Netflix, Amazon Prime Video, Seeso, Hulu, Other

Paid audio entertainment subscription: Spotify, Pandora (paid), Apple Music, Audible, Amazon Music, Other

Pet food and/or supplies

Music
(including streaming, downloads, CDs, vinyl)

Concert tickets

Gluten-free foods

Clothing/fashion subscription service

Food subscription service (Hello Fresh, Home Chef, Everyplace, Nature Box, Blue Apron, etc.)

Books or ebooks

Vegan foods

Online education (Masterclass, Great Courses, Udemy, Babbel, etc.)

Food delivery apps (DoorDash, Postmates, Grubhub, UberEats, etc.)

Online therapy (BetterHelp, Talkspace, etc.)

Yoga and meditation/mindfulness products (apps, courses, yoga mats, yoga clothes, etc.)

Online vitamins and supplements (Athletic Greens, Ka'Chava, MagicMind, etc.

Home/auto insurance

Life insurance

Finance/investing (investment advisors, online trading platforms, books/courses)

Travel (travel booking sites, resorts, short-term rentals, cruises, airlines, luggage, etc.)

Business software/services (Shopify, Indeed, Salesforce, LinkedIn Jobs, Slack, etc.)

Toys and Games

Educational products for children (MEL Science, Hooked on Phonics, etc.)

Baby/toddler products (diapers, baby monitors, high chairs, strollers)

Baby/Child safety products (car seats, baby gates, etc.)

Organic Baby/Children Products

Pregnancy/Nursing Products (birth classes, prenatal vitamins, breast pumps, etc.)

Baby/Child Subscription Boxes

Baby/Child Clothes/Fashion

Baby/Child Feeding Products (bottles, baby food, formula, sippie cups)

Question Title

* 13. How much did you personally spend on internet order items in the last 12 months?

$1-$49

$50-$99

$100-$199

$200-$499

$500-$799

$800 or more

What If World Listener Survey

Welcome to the survey!

Question Title

* 1. How many children under the age of 18 are currently living in your household?

Question Title

* 2. How old are your children? Click all ages that apply.

Question Title

* 3. Who usually decides to play an episode of this podcast?

Question Title

* 4. Do you listen to this podcast with your kids?

Question Title

* 5. How much of each episode do you (the grownup) generally listen to?

Question Title

* 6. What is your gender?

Question Title

* 7. What is your age range?

Question Title

* 8. How much total combined money did all members of your HOUSEHOLD earn last year?

Question Title

* 9. What is the highest level of education that you have achieved?

Question Title

* 10. Have you ever bought something after hearing about it on a podcast?

Question Title

* 11. How likely are you to consider purchasing a product or service based on the podcast host's personal endorsement?

Question Title

* 12. Do you purchase any of the following products?

Question Title

* 13. How much did you personally spend on internet order items in the last 12 months?