Summerfest Survey

1.How many days did you attended Summerfest in 2024?

2.Which of the following MOST motivate you to attend Summerfest? (mark all that apply)

Interact with festival sponsor or brand experiences

Affordable price for a ticket

Explore Milwaukee

Headlining entertainment

Hang out with family/friends

Purchase concert merchandise and/or apparel

Purchase food and drink from festival vendors

Shop at merchandise vendors

Discounted/Free Admission Promotions

Festival Marketing and Advertising

Social Media and Influencer content

Participate in family activities

Support the local community of Milwaukee/Summerfest

Tradition of attending

Nice facilities/grounds to explore

None of the above

Other (please specify)

4.What artists/bands do you hope to see perform on the ground stages that are included with a General Admission ticket at Summerfest in 2025?

5.What artists/bands do you hope to see perform at the American Family Insurance Amphitheater at Summerfest 2025?

6.What artists/bands are you listening to the most right now?

7.How would you rate the variety of food & beverage options available at the festival?

Excellent

Good

Average

Poor

8.What types of food or beverages would you like to see more of at a future festival?

9.During the 2024 festival, did you interact with any brand activations or experiences?

Yes

No

If Yes, please specify:

10.In 2024, Summerfest introduced Yield, a brand-new light and sound experience. Did you interact with Yield during this year's festival?

Yes

No

11.Would you like to continue to see immersive art experiences as part of future festivals?

Yes

No

12.What experiences or upgrades would you like to see offered at Summerfest?

13.Are you aware that Summerfest is produced by a non-profit organization?

Yes

No

14.What is your email address?

15.What is the 5-digit zip code of your home/permanent address?