This survey is designed not only to measure confidence, but also to gather detailed information on the hectares of potatoes being grown, providing the first consistent, nationwide benchmark of production levels across the industry. This insight will help GB Potatoes, the industry, and government understand the scale, distribution and operational realities of potato cultivation, alongside growers’ business confidence and the environmental and market challenges they face.
After several years of cost volatility, changing market conditions and increasing scrutiny around sustainability and environmental performance, GB Potatoes believes now is a crucial time to capture data on both confidence and production, helping the sector identify where collaboration and targeted investment can deliver the greatest impact.
By taking part, you will be helping to support the sector’s future.
All the data is anonymous and results will be aggregated – so the more responses we receive, the stronger the evidence base for our discussions with Government, and the better placed we are to ensure everyone in the supply chain is working from the same information on potato hectarage.
Please answer the following questions as accurately as you can. If your business operates across more than one site, please provide just one response on behalf of the whole business. This helps ensure your information is represented clearly without duplication.
You will be invited to enter a draw, at the end of the survey, to win one of four £50 vouchers.