This survey is intended for owners of short-term lodging rentals with physical locations in Highland County, Virginia. Please answer all questions below AND attend the lodging meeting on Monday, December 9, 2024 at 5 pm at The Highland Center in Monterey for a chance to win a $30 Gift Card to Claire's Cakes & Cafe. Winner must be present. Data from this survey will be reported in the aggregate and will be used to help the Highland Tourism Council make future decisions with Transient Occupancy Tax funding. Survey closes on Monday, December 9, 2024 at 9 am.

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* 1. Please enter the name of your lodging establishment.

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* 2. Please enter the address of your lodging establishment.

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* 3. Using days, how long does the average overnight visitor stay at your lodging establishment?

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* 4. What day of the week do overnight visitors normally arrive on?

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* 5. What day of the week do overnight visitors normally depart on?

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* 6. Where do most of your visitors come from? (Please list up to 5 cities/towns and state.)

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* 7. How do you currently advertise your business? (Please select all that apply.)

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* 8. How do most overnight guests at your establishment find out about your business?

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* 9. On average, what is your estimated annual marketing budget to advertise your lodging? (Please enter a whole number without commas.)

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* 10. In what areas do you specifically target those advertising dollars to promote your business? (Please check all that apply.)

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* 11. If you had additional marketing dollars, when and where would you advertise your business?

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* 12. What do most of your guests come to do in Highland County? (What is the main activity and/or reason they are here?)

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* 13. What topic would be most helpful for you at a future lodging meeting? (Please choose all that apply.)

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