Marketing Best Practices Survey Thank you very much for participating in our Marketing Best Practices Survey. Your input is extremely valuable! Please be assured that all responses will be kept anonymous, and no participants' identities will be revealed in the summary report. Question Title 1. Please provide your contact information, including your email, to receive the final report. Name * Company * Email Address Phone Number Question Title 2. Which of the following best describes the type of business you are in? Agriculture, Forestry, Hunting, Fishing Apparel Architectural & Engineering Services Banking, Finance, Insurance Construction Consulting Consumer Packaged Goods Education Energy Government Healthcare Hospitality IT Legal Services Life Sciences Manufacturing Marketing, Advertising, Creative Services Media Non-Profit Other Professional Services Real Estate Retail Technology Telecommunications Transportation & Logistics Utilities Veterinary Services Wholesale Other (please specify) Question Title 3. What do you regard as your greatest marketing challenges for 2016? (Please select all that apply) Generating growth Sustaining growth Acquiring new customers Differentiating my brand/creating and maintaining a competitive advantage Engaging my customers Simplifying and understanding data insights Measuring my customers' expectations Identifying my customers' emotional values Ensuring by brand is relevant Leveraging and positioning authentic storytelling Increasing and measuring ROI Becoming adaptable as a brand Other (please specify) Question Title 4. What marketing tactics generate the most ROI for your brand? (Please select all that apply) Offline Promotions Online Banner Advertising Broadcast PR Direct Mail Social Media Marketing Print Ads Email Marketing PPC SEO Content Marketing Other (please specify) Question Title 5. Which marketing tactics would you particularly want to implement if you had additional resources and funds? (Please select all that apply) Radio Advertising Other Online Advertising Online Banner Advertising Contextual Online Advertising Television Advertising SEO Social Media Marketing PR Email Marketing Print Advertising PPC Direct Mail Retargeted Online Advertising Offline Promotions Content Marketing Other (please specify) Question Title 6. What do you consider to be the most effective tactics your company has recently implemented to increase consumer engagement? (Please select all that apply) User Generated Content Social Media Online Advertising Promotions Effective Storytelling Offline Advertising Other (please specify) Question Title 7. What quality makes a marketing agency a valuable resource for your company? (Please select all that apply) Delivering on important consumers benefits Creating meaningful marketing and communications campaigns Ongoing research to obtain consumers' insights and optimize marketing tactics Other (please specify) Question Title 8. How do you execute your marketing efforts? A combination of an internal marketing team and an outside agency We are using a marketing agency that acts as our in-house marketing department A combination of an internal marketing team and freelancers All done internally Other (please specify) Question Title 9. What quality makes a marketing agency a valuable resource for your company? (Please select all that apply) Tangible Results and KPIs (Key Performance Indicators) Industry Experience and Insights Innovation and Strategy Diverse Service Offerings Creative, Award-Winning Work Other (please specify) Question Title 10. Within which of the following ranges is your annual marketing budget? $0 – $100K $101K – $500K $501K – $1M $1M+ Don't Know / Prefer Not To Answer Comment Question Title 11. What is your annual company revenue? Less than $1M $1M – $10M $11M – $40M $41M – $80M $81M – $160M $160M+ Don't Know / Prefer Not To Answer Comment Thank you very much for your participation in this survey. Your input is greatly appreciated!Visit www.idmbrand.com to learn how we create winning brands or email us at connect@idmbrand.com877-79BRAND Done
