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UK College of Communication and Information - Mission and Values

1. Draft Brand Statement

The brand statement:

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* 1. Is short and sharply focused.

Yes

Somewhat

No

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* 2. Is clear and easily understood.

Yes

Somewhat

No

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* 3. Is distinctive.

Yes

Somewhat

No

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* 4. Says what we want to be remembered for.

Yes

Somewhat

No

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* 5. Should the brand statement be revised?

Yes

Somewhat

No

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* 6. If so, what changes should be considered?